Author: Jim Lundy                          Date: June 28, 2013

Topic: Mobile                     Research Note Number: 2013-20

Issue: Who are the mobile providers and how will they compete?

Summary: AirWatch continues to be a leader in the rapidly evolving enterprise mobile management market. We believe its broad strategy, combined with a recent cash infusion, positions the company for accelerated growth. 

AirWatch (see Note 1) was one of the first technology providers to look beyond device management to the broader spectrum of enterprise mobile management (EMM) (see Figure 1). AirWatch has one of the largest customer bases in the EMM market. As this space grows, enterprise investments in EMM will be a given. This broader spectrum includes people and processes alongside technology that is often overlooked. This Research Note takes an in-depth look at AirWatch from both a strategic and execution perspective, with key focus on the scope of its product strategy and business performance.

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