Video Codec Wars: The Battle To Control Internet Video

H.264There is a race to control the internet video you see and it starts with Codecs. Our new special report highlights key moves by major players such as Cisco and Google.  We also explore the consortium you may or may not know about, that controls many of the Popular Codecs – MPEG LA.

Cisco Open Sources H.264 Codec

The battle to control WebRTC just got more interesting. On October 30th, Cisco announced it would open-source the H.264 AVC video codec. This comes one week before a critical IETF vote on which codec will be used with WebRTC. We explore the implications of this move by Cisco in our First Cut titled, “Cisco Open Sources H.264 Codec, Trumps Google In Race To Control WebRTC.”

Google’s Vision for Video

Google is hard at work to scale up its Google Hangout’s offering. It is also working hard to promote VP8 its Open Source Codec and VP9, its forthcoming face-off codec with H.265. Google has already transitioned Hangouts from H.264 to the VP8 Codec. In our research note titled, “Google’s Vision-for-Hangouts-VP9 WebRTC and more we explore all of what Google is up to and what it means for enterprises.

New Codecs Come Online – Understanding H.265 and VP9

People want high quality video. They get it at home and now they want it on their online videos. The problem has been bandwidth and throughput. Vendors are in a race to deliver next generation Video Codecs. In our research note titled: Codec Wars: H265 and VP9 Signal a Big Jump in Video we review the work that is underway to transition to both H.265 and VP9, the newest codecs in development. Rest assured, we live in a video era and we expect more video at even higher quality in the next five years.