CSO and VP of Sales

Digital transformation efforts are important to Chief Sales Officers and Sales Leaders – they can raise revenues and accelerate productivity. The Sales Engagement space has taken off in the last few years, and sales organizations are constantly seeking new ways to engage with savvy customers throughout the customer journey. New analytics and sales tools can help sales teams quickly understand which tactics and deliverables are beneficial to pipeline and which are not.

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CSO and Sales Research

The Aragon Research Globe™ for Sales Engagement Platforms, 2017
November 7, 2017

Summary: Currently worth just over U.S. $1 Billion, the market for Sales Engagement Platforms will grow to be worth $5 Billion by 2021. Use this Aragon Research Globe™ to understand the major trends, technologies, and providers in the Sales Engagement market Read More >

Hot Vendors in Sales Enablement, 2017
June 22, 2017

Summary: Our 4 Hot Vendors in Sales Enablement for 2017 are helping Sales Teams to grow their pipeline with an “Office for Sales” work hub approach Read More >

Hot Vendors in Digital Transaction Management, 2017
June 29, 2017

Summary: Digital Transaction Management (DTM) has become an imperative for enterprises that want to become fully digital. As the market continues to grow, more DTM providers are emerging to compete and add value for enterprises. This research note identifies four Hot Vendors in DTM, 2017 Read More >

Predictions for Sales and Marketing, 2017
February 17, 2017

Summary: Sales and Marketing are the two areas where digital technologies and visual content can have a profound impact. Aragon shares its predictions for 2017 Read More >

CSO and Sales Blogs

Allego Challenges Brainshark and CallidusCloud in Sales Training
August 22, 2017

Have your sales teams adopted their own learning technologies? This blog focuses on the growing demand for sales training outside of traditional Learning and Development Read More >

What Marketers Need to Know about the Sales Enablement Market
September 16, 2016

Sales content, when coupled with sales enablement technology, is one of the most effective tools to accelerate lead conversion Read More >

Salesforce Announces Einstein – Creates New Race for Predictive Software
September 23, 2016

Salesforce announced Einstein, a full Artificial Intelligence (AI) Platform that includes what appears to be both Machine and Deep Learning Capabilities. They also announced a new Research Unit focused on AI Read More >

Get Ready for Digital Assistants to Exceed Your Expectations
August 16, 2016

Do you think of a digital assistant as someone who manages your calendar appointments and completes travel and expense forms? This is often the first impression of a digital assistant’s capabilities Read More >