The Sales Engagement Platform (SEP) streamlines and condenses the digital tools sales professionals use in the sales process. This includes Content Management, Communications and Real-time analytics. SEPs are alternatively known as a digital work hub for sales, or as an ‘Office for Sales.’
Just as the Marketing Tech Stack grew and matured as marketers saw the need for more than just two technologies, today, enterprises need more than the standard Office Suite bundled with CRM—they need a robust set of sophisticated tools in an all-in-one platform in order to engage with savvy customers. As organizations require better insight into customers across the buyer journey, Marketing is increasingly playing an active role in selecting and funding Sales Engagement Platforms.
Technology is changing faster than ever. Today, Digital Transformation requires understanding how to leverage strategic technology trends and—due to Cloud—putting them to work fast. Watch this on-demand webinar to see Aragon’s top technology trends for 2018 that you need to consider for a competitive advantage.