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Unified Communications and Collaboration

Unified Communications and Collaboration is the closest term that describes what we have been calling real-time collaboration. UCC as a market and set of technologies has emerged from UC to incorporate real-time and asynchronous collaboration capabilities into one suite.

Unified Communications has always encompassed a voice-led product offering, but as the market has shifted and demand for omni-channel forms of communication has increased, buyers no longer want just voice. They want video, collaboration, and mobile, which is more than UC or UCaaS can provide. UCC platforms allow for calls that are both voice-based and video-based, enable meetings with users and rooms, and are about the shift from instant messaging to mobile messaging, which we have termed mobile collaboration. The fervor behind UCC is an effort to recast UC with people-oriented collaboration capabilities integrated into everyday business processes.

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