Hot Vendors™ in Meeting Automation Platforms, 2019

A meeting automation platform (MAP) is an application that automates the management of quantifiable activities associated with pre-meeting planning and logistics, in-meeting monitoring, and post-meeting analysis and follow-up.

Today, executives in all industries know that strategic meetings are still essential to business growth. The ability to schedule more of these meetings and manage them effectively can be the difference between success and failure. As business communication channels and practices evolve, products and processes that seemed adequate decades ago (email) or even years ago (mobile apps) need to be reconsidered. Organizing strategic meetings with B2B customers and prospects has traditionally been more of an art than a science with processes and critical data locked inside of calendars, spreadsheets, and other collaboration offerings.

The MAP market will grow significantly as applications evolve from scheduling aids to intelligent meeting planners and managers and become an indispensable and automated component in the modern intelligent enterprise. This research note identifies 4 Hot Vendors that are making meeting automation platforms (MAPs) and guiding enterprises to better outcomes.