Regalix Jumps Into Sales Enablement with New Nytro Offering

by Jim Lundy

Regalix, which has been in the content services business for a long time, pivoted this week with its launch of the Regalix Nytro sales enablement offering. We got a briefing in advance of the launch and this blog is about some of the things we learned. Among the available sales enablement companies, Regalix provides a unique offering.

Who Is Regalix?

Regalix is based in Palo Alto and India and has years of experience helping its clients develop and deliver compelling content to drive engagement and conversions. Regalix has built up a nice business with 1,500 associates who help firms develop their winning content.

Regalix Nytro: a Full Sales Enablement Offering

It is clear to us that Regalix took its time developing Nytro—it is full featured and demonstrates its understanding of content services in sales and marketing. In our opinion, this quality is owed to the company’s years of experience developing engaging web content for a variety of clients.

Nytro has seven different modules that cover the complete lifecycle of sales enablement. They have been in stealth mode and already have a number of customers. The fact that Regalix is jumping into the market bodes well for buying enterprises and also puts competitors on notice.

Sales Enablement Is a Must Have Action for Sales Teams in 2020

The entry of new providers such as Regalix and others is a signal that the market for sales enablement is continuing to grow and that is great for the enterprise. The challenge is that many enterprises are still stuck using older enterprise content management programs that don’t offer the level of engagement sales professionals need to help them advance their deals and engage more completely with customers. To learn more about sales enablement, check out our takeaways from 2019.