Palo Alto, CA- April 7, 2014–Aragon Research, a technology-focused research and advisory firm committed to providing thought-leading strategic research and trusted advisory services, introduced its new Interactive Research today. According to Aragon, Interactive Research is emblematic of the digital era because it features content that users can directly interact with, such as audio and Video, in conjunction with textual content. By the year 2018, Aragon Research predicts that video documents will become as pervasive as text documents as the leading forms of digital content.
“Interactive Research is the new way forward in Research and Advisory,” says Jim Lundy, CEO of Aragon Research. “Users want rich content, and Aragon’s new Interactive Research will make for a more engaging client experience.”
“In particular, video is the predominant way of making content engaging. It’s going mobile and it’s infiltrating everything from social media to business apps to research,” adds David Mario Smith, analyst at Aragon Research. “This is a Pervasive Video Era, and you’re going to be seeing a lot more video in our research.”
The Interactive Research that Aragon Research introduced will be included in their published research and blog posts, as well as in their new services for Business and IT Leaders. This innovative content consists of toolkits for problem solving as well as how-to guides for best business practices, all presented in an interactive format.
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About Aragon Research
Aragon Research is the newest technology research and advisory firm. Aragon delivers high impact research and advisory services to provide enterprises the insight they need to help them make better technology and strategy decisions. Aragon Research serves business and IT leaders and has a proven team of veteran analysts. For more information, visit https://aragonresearch.com
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Patricia Lundy
Marketing Manager
PLundy@aragonresearch.com
408 355-0252