Table of Contents
Summary
Introduction
Analyst Relations Manager vs. Public Relations Firm
Public Relations Firm
The Seven Critical Steps to Creating Your Winning Analyst Relations Program
Aragon Advisory
Bottom Line
Pages - 7
Creating a Winning Analyst Relations Program: Seven Critical Steps
The challenge that all enterprises face when selling products and services to the enterprise (B2B) is that there are third parties that are often giving advice to buyers. Industry Analysts are charged with providing prospective buyers with information and advice about prospective products.
Many enterprises take an ad hoc approach to managing analysts. Developing a consistent approach, however, is more strategic – this can result in better coverage of and ratings for the enterprise, its products, and its services.
This toolkit reviews the high level items that need to be part of an overall and successful analyst relations program.
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