Table of Contents
Introduction
Sales Engagement Platforms Defined
Key Trends Driving Sales Engagement Platforms
Sales Engagement Versus Traditional Processes
Business Applications are the Future
The Role of Marketing
Getting Started with Sales Engagement Platforms
Aragon Advisory
Bottom Line
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Digitize the Sales Force: Leverage Sales Engagement Platforms to Gain a Competitive Advantage
Sales teams need a sales platform to sell in a digital, ‘always-on’ world. While Sales Enablement is the current buzzword in the sales space, the Sales Engagement Platform (SEP), a new Digital Selling Platform that integrates with CRM, is the key to empowering sales professionals in the digital era.
Sales Engagement Suites include all of the tools needed to sell digitally. These suites are expected to flourish, in part because of the need for all sales people to be able to share high impact content, understand the usage of that content, and to communicate via real-time, email, or messaging, all via an easy-to-use format.
Sales organizations need to understand and embrace the shift to advanced Sales Engagement Platforms, especially since they can be more cost effective than standalone solutions.
