Essential Requirements for Customer Journey Mapping Technology

Introduction

Essential Requirements for Customer Journey Mapping Technology

Aragon Advisory

Bottom Line

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The customer experience is the new competitive battlefield for organizations. Digital enables the opportunity to acquire new customers through better user experiences and new business models, products, and services. At the core of a great customer experience is the customer journey and how an organization’s process, systems, and people interact with its customers. Customer Journey Mapping (CJM) is essential to all organizations, particularly digital-focused organizations.

This research note will focus on the essential requirements for Customer Journey Mapping technologies.

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