Marketing content today is not easy for two reasons: 1) the number of different places – often disconnected - where content resides, and 2) the sheer abundance of content. Content Marketing is undergoing a significant shift as the need to leverage content in business processes becomes increasingly critical. In today’s world, business professionals are creating and sharing content at double the rate of even two years ago, making it difficult for marketers to effectively reach their prospective - and sophisticated - buyers. This research note provides an update on Content Marketing trends, and identifies four Hot Vendors who are making a difference in the market:
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