Digital technologies affect all facets of the business and how products are developed, marketed, and sold. A digitally-focused enterprise can move further faster, and can change course with more agility. Areas that benefit the most include marketing, sales, support, and product engineering.
Predictive business apps are an area of digital technologies that enterprises are seeking to deploy because of their smart capabilities. In this research note, Aragon updates its four-tier maturity model for analyzing the shift to predictive and cognitive business applications.
