Table of Contents
Introduction
The Aragon Research Globe™ for Sales Engagement Platforms, 2016
Aragon Advisory
Bottom Line
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The Aragon Research Globe™ for Sales Engagement Platforms, 2016
Previously, the de facto approach to categorizing new sales technology was lumping it in with CRM. But today’s sales professionals require more – they need a robust set of sophisticated tools in order to engage with the increasingly savvy customer. In recent years, Sales Enablement applications have proliferated the digital selling market, and while they have helped sales professionals reach customers in new ways, they have led to a massive app overload and workflow interruption.
Sales Professionals need a better strategic and streamlined approach to selling digitally, and Sales Engagement Platforms are the answer. Sales Engagement has emerged as one of the fastest growing markets focused on equipping Sales Representatives, Sales Managers, and Marketers with the necessary tools to engage with prospects and customers in an all-digital fashion. Currently a $780M market, Sales Engagement Platforms will grow to be worth U.S. $5 Billion by 2021.
Our first ever Globe™ for Sales Engagement Platforms evaluates 20 providers in this emerging market.
