by Betsy Burton
We just sent out the Digital Business Platform and Applications survey to about 27 providers, and while we are not looking to expand the field significantly, we don’t want to miss someone who may be delivering a solution that meets these criteria.
Do you provide a digital business platform? Aragon Research wants to hear from you.
If your firm meets the criteria in this blog, we encourage you to participate in the survey.
Digital Business Platform Market Criteria
A digital business platform (DBP) is an integration hub that coordinates goal-directed work and supports interactions between people, software, and machines in a most intelligent manner.
Digital business platforms are primarily open development platforms that include
1) workflow and process management capabilities
2) data and systems integration capabilities
3) AI, decision optimizing, and action features
4) machine (IoT) and sensor management that customer can use to create digital solutions
Digital Business Applications Market Criteria
A digital business application (DBA) is an application solution that coordinates goal-directed work and supports interactions between people, software, and machines in a most intelligent manner.
Digital business applications are primarily applications focused on a specific vertical or horizontal application domain that also includes:
1) Workflow and process management capabilities
2) Data and systems integration capabilities
3) AI, decision optimizing, and action features
4) Machine (IoT) and sensor management that customers can use as a digital solutions
Not Just Technology; Must Provide Services
As I wrote about last week, vendors providing these products should not just be focused on the technology or the technology platform.
Vendors must also provide the services, business capabilities, and advice to help their customers develop a digital business strategy. AND, your references should reflect these services and a successful digital business strategy.
Additional Inclusion Criteria
In addition to meeting the market requirement, your company and product must also meet the following criteria:
• A minimum of $10 million in primary revenue for Digital Business or a minimum of $8 million in revenue in a related market (Process/Work Management, AI/Analytics, IoT/Edge Computing, Cloud Integration/Development/RPA, and Smart Business Applications/Micro Services).
• For either market, a vendor needs to have at least 80% of the modules to be evaluated.
• Shipping product—Product must be announced and available.
• Customer References—Vendors must produce a minimum of three customer references in each hemisphere that the vendor participates in.
• Supporting services—Such as customer support, partner ecosystem, consulting, etc.
Bottom Line
If your company has a product that meets the market and inclusion criteria, please do let us know by emailing info@aragonresearch.com. Do be aware that it will take an investment of time and resources to complete this market survey, and will need to be completed by September 1, 2019.
We will be working on this Globe over the next few months, and plan to release the Aragon Research Digital Business Platform Globe by EOY 2019 and the Digital Business Application Globe by early 2020.