September 23, 2016
Blogs
Journey Mapping: It’s Not Just for Customers
by Jim Sinur Customer Journey Mapping is one of the linchpins of digital transformation. If you are a planning organization, you map the journey before designing the customer experience. If you are a measurement focuse
September 19, 2016
OpenText Buys Dell EMC Documentum – The Winners and the Losers
By Jim Lundy Hot off the heels of Dell Technologies officially buying EMC (September 7th), this week OpenText announced it was buying the Enterprise Content Division of Dell Technologies, formerly known as Documentum.
September 16, 2016
What Marketers Need to Know about the Sales Enablement Market
Sales content, when coupled with sales enablement technology, is one of the most effective tools to accelerate lead conversion in the digital selling/marketing arsenal. Marketers need to pay attention to the move toward S
September 13, 2016
Understanding What Your Customers Want
by Jim Sinur The days of just pleasing the bottom line are over. The power has shifted to the customer and organizations who are slow to realize this are in for a surprise. Enabling a great mobile experience or sup
September 9, 2016
Week in Tech: Apple, Box, Google, IBM, Microsoft, and Salesforce in the News
By Jim Lundy We haven't yet reached the first half of September but vendors are making waves with multiple, newsworthy announcements. Not all of the products are available, but all are intended to keep the sales pipel
Box Displays Digital Aptitude at BoxWorks
by Jim Sinur BoxWorks takeaway: Box is aiming to be a digital destination. At BoxWorks, Box touted its new features and additions, such as the adding on of secure content management capabilities including 3D images
September 8, 2016
Google Partners with Okta to Appeal to the Enterprise
By Jim Lundy While VMworld was going on last week in Las Vegas, so was Oktane, Okta's annual customer event. Mega Cloud provider IBM showed up at VMworld and Google's Diane Green (formerly of VMware) showed up at Okta
August 30, 2016
VMware Embraces Cloud and Expands Partnership with IBM
By Jim Lundy This week, we're attending VMworld in Las Vegas and yesterday, VMware made a series of announcements that are designed to make it easier for enterprises to leverage Public, Private, and Hybrid Clouds. VMw
August 24, 2016
Cisco Gets Smaller – Begins Shift to Software and IOT
By Jim Lundy Cisco announced its second largest round of staff cuts - over 5,500 people on August 17th, the day it announced its quarterly earnings. It also announced a $700 Million Charge against earnings. While Cisc
Making the Case for Digital Transformation with Business Drivers
by Jim Sinur It's a common fear that emerging technologies are just looking to land in the business and get "forced fit"in the organization without the total cost of ownership considered. But taking a look at the busi
August 17, 2016
7 Trends to Watch in Digital Transformation
by Jim Sinur Early trends in Digital Transformation included Mobile First capabilities for new revenue opportunities and getting to the Cloud for cost reasons. While these trends are still continuing to unfold, new t
4 Things to Look for in a PR Agency
Should a PR agency be an integral part of your Digital Marketing strategy? This blog takes a look at four factors to evaluate. Effective PR efforts can help to make the bottom line, especially for start-ups and smal
August 16, 2016
Get Ready for Digital Assistants to Exceed Your Expectations
by Jim Sinur Do you think of a digital assistant as someone who manages your calendar appointments and completes travel and expense forms? This is often the first impression of a digital assistant's capabilities, but
August 15, 2016
Getting Started with Cognitive Business Transformation
by Jim Sinur We are in the early stages of the digital age and it is becoming clear that no organization or individual is going to come out the same. I believe that smart organizations and people will try to educate the
New MacBook Pro: Did Intel Chips Delay the Launch?
By Jim Lundy One of the things I hear about from people all over Silicon Valley is this: I'm ready for a new MacBook. Apple users are very sophisticated and at the recent Apple Worldwide Developer Conference (WWDC), man
August 12, 2016
Don’t Let Paper Degrade Your Customer Experience: Leverage DTM
Recently, a good friend of mine celebrated her birthday in San Francisco. I couldn’t attend the festivities, so I decided to send a bottle of champagne to her hotel room to surprise her. I went to the hotel’s website,
August 4, 2016
Improve CX and More with Cognitive and Process
By Jim Sinur It matters not what style of process you are working with from very structured and stable processes to emergent and case based processes, cognitive can add significant boost to the effectiveness of a proces
July 28, 2016
Cognitive Support Will Extend the Reach and Influence of IoT
By Jim Sinur The IoT alone shows great promise for simple signal sense and respond situations. IoT even shows more promise when combined with fixed logic, either in a chip or circuit board. Combine it with dynamic softw
July 14, 2016
