Balancing the Customer Experience with Financial Outcomes
October 19, 2018
With:
Jim Sinur, VP Research and Fellow at Aragon Research
Summary
How can organizations find the customer experience sweet spot that satisfies both customers and the business?
Customers want relationships, not transactions. They want fast outcomes, not long queues. They want their best interests in mind, not the accounting department's. Organizations that leverage customer journey mapping methods, techniques, and tools are better equipped to future-proof the overall customer experience, retain their client base, and win new clients.
While there are several approaches to mapping a customer's journey, the best approach will improve the customer experience as well as provide value to the organization.
Join VP Research and Aragon Fellow Jim Sinur for an online demo day as he covers:
- An overview of Aragon's analysts, services, and coverage areas
- How to balance the customer experience with financial outcomes
- Best practices for getting started with customer journey mapping
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