September 2, 2021

Aragon Predicts That by YE 2022, 50% Of Large Enterprises Will Shift to a Content Experience Platform

Aragon Research identifies seventeen major providers in its 2021 edition of the Aragon Research Globe™ for Content Experience Platforms, published today. The report states that the web content management market is transitioning to a solution that is personalized for buyer demands and behaviors.

There is an age-old enterprise need for creating and delivering dynamic experiences to users on any device. However, current web content management systems are evolving into even more complex solutions that address enterprise content management needs in a more dynamic and agile manner. Earlier this year, Aragon Research defined this new, next-generation offering as a content experience platform.

August 16, 2021

Aragon Research Proudly Celebrates Its 10 Year Anniversary

Aragon Research was founded in 2011 with one goal: to help their clients. Since then, it has seen a steady stream of innovation and growth.

Major milestones celebrated by Aragon Research include:

2011: The publication of Aragon’s first-ever research note
2012: The opening of Aragon’s first office, its headquarters, in Morgan Hill, CA
2013: Establishment of Globe and Technology Arc methodologies
2014: Creation of new market category: Digital Transaction Management
2016: Creation of new market categories: Workflow and Content Automation; Sales Enablement Platforms
2017: The launch of Visual Research–the first of its kind
2019: Creation of new market categories: Revenue Intelligence; Customer Revenue Optimization; Sales Coaching and Learning
2020: Creation of new market categories: Content Experience Platforms; Clickwrap Transaction Platforms
2021: Launched new premium subscription service–Aragon Foresight

In addition to its 10 year anniversary, Aragon is also celebrating the recent launch of its new premium subscription service: Aragon Foresight. An Aragon Foresight subscription includes Aragon’s core services plus:

August 11, 2021

Aragon Research Announces Special Report: Hot Vendors Part III for 2021

In its third Hot Vendors report of the year, Aragon Research Inc. identifies emerging vendors in two markets: Digital Experience Analytics and Workflow and Content Automation.

Digital Experience Analytics

Understanding the customer journey is critical to the success of enterprise sales and marketing. Knowing the actions a customer takes with your website and content–their ‘digital experience’– is essential for understanding how to drive growth. Recently, more advanced techniques of journey analysis have emerged to optimize the customer journey through a comprehensive approach to web analytics.

“Web analytics of the past gave a basic impression of digital engagement, but this is not enough to understand what the customer is really doing and thinking,” says Aragon CEO and Lead Analyst, Jim Lundy. “What is needed is a window into the customer journey that leverages metrics and other, richer insights to provide marketing and sales teams with a sense of how their content is being experienced. Digital experience analytics providers are emerging to meet these needs.”

August 4, 2021

Aragon Research Announces Special Report: Hot Vendors Part II for 2021

In its second Hot Vendors report of the year, Aragon Research Inc. identifies emerging vendors in two markets: Computer Vision and Content Experience.

Computer Vision

Computer vision is technology that uses artificial intelligence to intelligently recognize the content of an image or video. It involves the labeling, segmentation, recognition, and ordering of visual content for use in an application.

While computer vision is not new, its use cases are rapidly expanding. Its capabilities extend far beyond the commonly known applications in security, autonomous driving, and the like. It is increasingly being used as a way to solve a variety of different problems across a variety of emerging industry verticals.

“Because its fundamental capability is recognition and analysis, computer vision can conceivably be applied to optimize any business process where visual content is involved, ranging from law enforcement to marketing to construction to public health,” says Aragon Writer/Editor and author of the report, Adam Pease.

July 27, 2021

Aragon Research Releases It's First-Ever Globe for Conversational AI

Aragon Research’s first-ever Globe™ for Conversational AI, 2021, identifies 22 major providers in the Conversational AI market. This market is growing at a rapid rate as technology providers realize they must keep up with the demand for intelligence-powered conversational solutions across industry verticals.

Conversational AI is a set of speech-enabled technologies that process speech and text to record, transcribe, and analyze content as well as to generate speech and text in a way that seems natural to humans. A common form of conversational AI is chatbots and virtual agents, and these can be deployed in many industries for a variety of use cases.

The use cases for conversational AI are growing and expanding. Many are employee- and customer-focused, including:

eCommerce
Marketing/Pre-Sales
Healthcare
Internal Support
Customer Support

July 15, 2021

Aragon Research Identifies 15 Major Vendors in the Intelligent Contact Center Market

Aragon Research identifies fifteen major providers in its third annual Aragon Research Globe™ for Intelligent Contact Centers (ICCs), 2021, published today. The report states that the ICC market is in the midst of consolidation as the demand for intelligent contact centers has grown during the pandemic.

The COVID-19 pandemic made the strategic importance of intelligent contact centers more apparent than ever. The race to the intelligent contact center is on as enterprises demand modern, intelligent offerings to create better customer experiences from anywhere.

There is clear convergence of the unified communications and collaboration (UCC) and ICC markets as UCC capabilities integrate well with contact centers. For this reason, UCC and ICC are on a collision course, and more buyers are looking for an integrated offering.

Because of this growing need for intelligent contact centers, as well as the UCC and ICC market convergence, many contact center providers are shifting and advancing to provide more personalized services and more automated yet engaging customer journeys. These new offerings include enhanced virtual agent capabilities that can be deployed much quicker than in the past.

July 7, 2021

Aragon Research Identifies a New Market – Transformation Platform as a Service (tPaaS) – That Will Overtake iPaaS

The old ways of PaaS and iPaaS are no longer enough for organizations to enable and fuel business transformation. Organizations need a new type of platform service that is holistic and integrated, and starts with business transformation and automation first and foremost. Because of this growing need, and the introduction of new technology and service providers in the market, Aragon has identified a new market that is focused specifically on providing the platform and business architecture services needed to enable business transformation. It’s calling this market transformation platform as a service (tPaaS).

tPaaS offerings provide all of the core capabilities required to compete in the iPaaS market. The difference is that in addition, tPaaS offers business strategy design, business architecture, and business process capabilities that directly leverage its iPaaS capabilities, such as low-code development, business process modeling, RPA, AI, etc. While iPaaS is rooted in a traditional IT-centric integration perspective, tPaaS is specifically focused on developing a new, innovative business first and foremost.

“What makes the tPaaS market distinct is that the business model and architecture capabilities are at the core and are often the starting point for these services–not just an afterthought,” says Aragon VP Research and Fellow, Betsy Burton. “tPaaS is designed to specifically support both business users and technology users.”

June 22, 2021

Aragon Identifies 16 Major Providers in the Unified Communications and Collaboration Market

The big theme for 2021 and beyond is intelligent communications and collaboration as the age of understanding is now here.

Aragon Research identifies sixteen major providers in its fifth annual Aragon Research Globe™ for Unified Communications and Collaboration, 2021, published today. The report states that the need for integrated voice, video meetings, and messaging is vital and the unified communication and collaboration (UC&C) market is growing and changing in response.

The digital workplace is growing increasingly virtual in order to support remote work, which took off in 2020. UC&C platforms offer the ability to support different modalities of communication, which is vital to achieve seamless collaboration between people working from different places.

“One of the best ways enterprises can enable their remote teams is by providing seamless forms of communication and collaboration among employees and customers,” says Aragon CEO and Lead Analyst, Jim Lundy. “We are seeing innovative solutions from UC&C providers who are looking to help enterprises make this happen.”

June 16, 2021

Aragon Identifies 14 Major Providers in the Sales Enablement Platforms Market

Aragon Research identifies fourteen major providers in its fourth annual Aragon Research Globe™ for Sales Enablement Platforms, 2021, published today. The report states that the sales enablement platform market is now poised for the next part of its evolution—the shift to intelligence.

At the core, SEP providers offer two sets of features:

Sales Content Management and Automation—manage and share content in a multitude of forms—text documents, presentations and videos.
Sales Communications—organize cadences of communications with customers via email, phone, messaging, and video, and help them to understand engagement via advanced content analytics.

Now, the market is shifting and expanding beyond these core capabilities to the next level, guided selling, which Aragon is calling Part Two of sales enablement. This shift to intelligence means that SEPs are beginning to leverage sophisticated analytics to provide more insight into the sales process. Intelligent SEPs will be able to provide input and guidance to sales reps and managers about the right content to share and what to do at each stage of a deal.

June 2, 2021

Aragon Research Announces Special Report: Hot Vendors Part I for 2021

In its first Hot Vendors report of the year, Aragon Research Inc. identifies emerging vendors in three markets: AI for Contact Center, Conversational AI, and Sales Enablement.

AI for Contact Center

Contact centers need AI tools like virtual agents and voice and data analytics to become intelligent and remain competitive. AI for the intelligent contact center (ICC) involves the use of virtual agents for the optimization and automation of core contact center business processes.

“In the modern ICC, the customer experience is everything,” says Aragon CEO and Lead Analyst, Jim Lundy. “Virtual agents are helping to define the customer experience and are often used as the first touchstone in customer service communications, especially those initiated online.”

Aragon Research identifies four Hot Vendors in the AI for Contact Center market that stand out for 2021: AmplifAI, Revation Systems, Observe.AI, and Zammo.

Conversational AI

Conversational artificial intelligence (AI) works with speech and text to record, transcribe, and analyze content. It also comes in the form of chatbots. Conversational AI supports enterprises both internally and externally by facilitating communication through greeting, fielding basic questions, and offering increasingly advanced assistance to associates in real-time.

May 27, 2021

Aragon Identifies 16 Major Providers in the Digital Business Platforms Market

Aragon Research identifies sixteen major providers in its third annual Aragon Research Globe™ for Digital Business Platforms, 2021, published today. The report states that the digital business platform market is expanding as the need to integrate emerging technologies and data sources continues to grow.

Supporting digital business presents exciting opportunities for organizations to create new business models, find new ways to engage with their partners and customers, and generate new business growth by leveraging emerging technologies. Digital business refers to a business model or models that are specifically designed to enable organizations to proactively reach, serve, and support their customers and partners from their contextual perspective (i.e., their personal, physical, and virtual context).

To support digital business, organizations can employ the use of a digital platform to integrate many of the emerging technologies (IoT devices, analytics, apps, etc.) and data sources needed to enable new business models. And, in many cases, they want to integrate these technologies with existing and new applications, services, data sources, and systems.

May 5, 2021

Aragon Research Highlights The Post-Pandemic Race to Intelligent Video Platforms

Today, Aragon Research published its newest report, ‘The Aragon Research Globe for Video Conferencing, 2021’. The Aragon Research Globe is a market evaluation tool that graphically represents analysis of a specific market and its component vendors. Positioning in the Aragon Research Globe will reflect how complete a provider’s future strategy is relative to their performance in fulfilling that strategy in the market.

In 2020, the pandemic pushed video conferencing into the spotlight as the preferred communications interface for people to connect and meet. Over the last year, video conferencing providers enhanced their offerings and new providers emerged. Today, the video conferencing market has stronger product offerings to select from than ever before.

March 10, 2021

Aragon Research Announces New Premium Service: Aragon Foresight

Aragon Foresight is a new premium service, offered to Aragon Research clients, that will go beyond the core services included with Aragon Provisor to include 2 exclusive offerings: Visual Forecasts and Toolkits.

Aragon Foresight Visual Forecasts provide an in-depth overview of select markets, including the key trends of each market and predictions of where that market is headed. They are built on several years’ worth of independent research and data collection from Aragon’s world-class analysts.

Aragon Foresight Toolkits provide solutions to common business challenges in the form of repeatable business toolkits. Each Toolkit is filled with actionable insights to walk you through every step of the process and originated directly from the critical business issues our clients raised in briefings and inquiries.

March 9, 2021

Aragon Research Releases its First Ever Globe for Communities, 2021

Today, Aragon Research published its newest report, "The Aragon Research Globe for Communities, 2021: Driving Better Employee and Customer Experiences."

Communities, which have evolved from social networks, have historically supported the idea of broader knowledge sharing that can be team, group, or enterprise-based and involve customers and partners. Today, the Communities market is evolving and growing to meet the demand for a better user experience, specifically for two major audiences: employees and customers.

February 18, 2021

Aragon Predicts the Content Experience Platforms Market to Reach $28.8 Billion by 2025

Aragon Research has just introduced the content experience platforms (CXP) market today in its research note, The Rise of Content Experience Platforms—And Why Your Website And Digital Experiences Will Never Be the Same. Content experience platforms present a new approach at offering users a more dynamic and personalized way to interact not just with websites, but with any digital touchpoint.

January 14, 2021

Aragon Research Releases its 2021 Globe for Enterprise Video

Aragon Research identifies fifteen major providers in its Globe for Enterprise Video, 2021, published today.

In 2020, video went mainstream due to the surge in remote work caused by COVID-19, as most meetings and events were forced online. Because of this, video content management grew in demand as enterprises looked for ways to track, store, and manage the content associated with video use–this is where enterprise video providers have come to the rescue.

December 4, 2020

Aragon Research Recognizes Innovation and Women in Technology Award Winners at Aragon Transform 20

Aragon Research Inc. formally announced the winners of its 2020 Innovation and Women in Technology Awards this week at its annual December awards ceremony, Aragon Transform. This year, the event was held virtually. In addition to the Innovation and Women in Tech award winners, Aragon also recognized the 2020 Hot Vendors, who were identified in research reports published throughout 2020.

October 21, 2020

Aragon Predicts the Market for Clickwrap Transaction Platforms to Reach $15 Billion By 2025

Aragon Research has just introduced the clickwrap transaction platform (CTP) market today in its research note, The Rise of Clickwrap Transaction Platforms: Act Now or Lose the Battle for Secure eCommerce. With trillions of dollars in commerce going digital, a trend that has continued to proliferate due to the COVID-19 pandemic, enterprises have no choice but to increase their capabilities around online agreements tied to transactions.

July 21, 2020

Aragon Research Announces Special Report: Hot Vendors Part III for 2020

Each year, Aragon Research selects Hot Vendors across multiple markets that are noteworthy, visionary, and innovative. They may have a new technology that expands capabilities, a new strategy that opens up markets, or just a new way of doing business that makes them worth evaluating. In its latest Hot Vendors report, Aragon Research Inc. identifies emerging vendors in two markets: artificial intelligence and security and privacy.

June 18, 2020

Aragon Research Announces Special Report: Hot Vendors Part II for 2020

January 8, 2018

Aragon Research Reveals the 2018 Globe for Digital Transaction Management

Paper is still the dominant medium used to conduct business transactions. At the start of 2018, Aragon Research Inc. estimates that less than 30% of all document processes are fully digital inside the enterprise. According to the research firm, documents and document processes should be one of the first things enterprises look to automate due to their impact on business outcomes, especially time to revenue.

December 8, 2017

Aragon Research Announces Winners of the 2017 Aragon Innovation and Women in Technology Awards

Aragon Research Inc. has formally announced the winners of its 2017 Innovation and Women in Technology Awards, in addition to recognizing the winners of its Hot Vendor Awards. The Innovation Awards recognize providers leveraging visionary use of technology to not only adapt as markets change, but to actively disrupt and inform how their markets will evolve. The Women in Technology Awards recognize those women who are igniting pathways to success inside their organizations, from their roles in marketing, to IT, to executive leadership.

August 3, 2017

Aragon Research Announces Hot Vendors in BPM, Enterprise Video, and Visual Collaboration

The need for agility and speed is a top priority for enterprises who are looking to replace analog processes with fully digital end-to-end processes. In every area of the business, the goal is operational excellence. The Hot Vendors identified by Aragon Research Inc. in the Business Process Management (BPM), Enterprise Video, and Visual Collaboration markets are helping enterprises increase efficiency by enhancing processes and by collaborating visually to reach their business goals faster.

June 2, 2017

Aragon Research Announces Hot Vendors in BPM, Enterprise Video, and Visual Collaboration

The visual enterprise is quickly becoming a reality. With the explosion of live video broadcasts, user-generated content, and the saturation of instantaneous video on social media feeds and applications, the need to harness and manage all forms of video content, wherever it lives and whoever it is generated by, is going to become a critical need for the enterprise, according to Aragon Research Inc.

May 9, 2017

Aragon Research Publishes First Hot Vendor Report for 2017: Unified Communications and Collaboration

Aragon Research, a technology focused research and advisory firm committed to providing thought leading strategic research and trusted advisory services, published its Hot Vendors in Unified Communications and Collaboration (UCC), 2017 today. The report is the first one in the 2017 Hot Vendor series and identifies four new providers in the UCC market and the capabilities that set them apart from their competition.

Press Releases

2021

Aragon Predicts That by YE 2022, 50% Of Large Enterprises Will Shift to a Content Experience Platform

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