Press Releases
2022
September 29, 2022
Aragon Research Releases Its Second Aragon Research Globe™ For Conversational AI
In its second edition of the Aragon Research Globe for Conversational AI, Aragon overviews 20 major providers in the Conversational AI market.
September 20, 2022
Aragon Research Releases Its Aragon Research Globe™ for Unified Communications and Collaboration, 2022
In its sixth edition of the Aragon Research Globe for Unified Communications and Collaboration (UC&C), Aragon overviews 15 major providers in the UC&C market.
August 4, 2022
Aragon Research Announces Special Report: Hot Vendors Part II for 2022
In its second Hot Vendors report of the year, Aragon Research identifies emerging vendors in three markets: Computer Vision, Intelligent Contact Centers (ICC), and Conversational Artificial Intelligence (AI).
Aragon Research Releases Its Aragon Research Globe™ for Intelligent Video Conferencing, 2022
In this ninth edition of the Aragon Research Globe for Video Conferencing, Aragon overviews 20 major providers in the intelligent video conferencing market.
Aragon Research Announces Special Report: Hot Vendors Part I for 2022
Each year, Aragon Research selects Hot Vendors across multiple markets that are noteworthy, visionary, and innovative. They may have new technology that expands capabilities, a new strategy that opens up markets, or a new way of doing business that makes them worth evaluating.
In its first Hot Vendors report of the year, Aragon Research identifies emerging vendors in two markets: AI for the Contact Center and Collaboration.
Aragon Research Announces the Shift to Intelligent Video Platforms
The $47.2 Billion* collaboration market is poised to become intelligent. In its latest report, Aragon Research declares that the collaboration market will become intelligent–led by what Aragon calls intelligent video conferencing.
Aragon Research explores the business and technology trends that are fueling the intelligent video conferencing market and identifies the critical capabilities in its new report, The Shift to Intelligent Video Platforms, published today. The report states the opportunity for intelligent collaboration and communications starts with video.
Aragon Research Releases Its Aragon Research Globe™ for Workflow and Content Automation, 2022
Aragon Research identifies thirteen major providers in its Aragon Research Globe™ for Workflow and Content Automation (WCA), published today. The report states that the WCA market continues to evolve as more ways to automate content come online, partially due to the rise of content AI.
The workflow and content automation (WCA) market has evolved from its early days of running on mainframe computers. Today, it is not only rules that govern how a document is created and routed–it is the WCA platforms themselves that are becoming intelligent and able to manage many document processes without human intervention.
Aragon Research Releases Its First Ever Aragon Research Globe™ for Transformation Platforms as a Service
Aragon Research identifies twelve major providers in its first edition of the Aragon Research Globe™ for Transformation Platforms as a Service (tPaaS), published today. The report states that the tPaaS market is beginning to emerge and is expected to evolve quite quickly due to market demands.
Aragon Research is the first analyst company to identify, define, and categorize this market. tPaaS offers business strategy design, business architecture, and business process capabilities that directly leverage its iPaaS capabilities. However, unlike iPaaS, tPaaS provides the business strategy and architecture capabilities to transform their business models, designs, and operations.
Aragon Research Releases Its Sixth Aragon Research Globe™ for Digital Transaction Management
Aragon Research identifies twenty major providers in its sixth edition of the Aragon Research Globe™ for Digital Transaction Management (DTM), published today. The report states that strong DTM capabilities are a key factor of success for enterprises in 2022.
Due to the shift to remote work and digital business, demand for digital transactions has exploded over the last few years.
Aragon Research Releases Its Top Ten Technologies For 2022 and 2027
In a recent set of reports, Aragon Research released its top ten technologies organizations should leverage for 2022 and for 2027.
The technologies outlined in this report are largely relevant for shifting to an intelligent enterprise. Technology categories discussed in this report include artificial intelligence, collaboration, digital labor, security, and more.
“Enterprises must develop a plan to leverage these trends and technologies in order to increase their ability to compete in an increasingly digital business arena,” says CEO of Aragon Research, Jim Lundy. “These reports are key for enterprises’ future-state needs and planning.”
Enterprise Video is Instrumental for Better Employee and Customer Experience
Aragon Research identifies fourteen major providers in its Globe for Enterprise Video, 2022, published today.
Video is becoming the main form of content that is digested in the enterprise. This began with the huge surge in video meetings during the pandemic, but is continuing as enterprises discover the value of video for many different purposes, many of which dramatically improve employee and customer experiences. These use cases include employee training, customer support, virtual events, collaboration within organizations and between employees and customers, and so much more.
Enterprise video providers are taking advantage of the need for enterprises to organize, optimize, and deliver visual content. Their offerings and applications are being adapted and improved to help enterprises manage video content.
Aragon Identifies Team Collaboration as a Critical Asset to the Digital Enterprise
Aragon Research identifies nineteen major providers in its Globe for Team Collaboration, 2022, published today.
Over the past 18 months, team collaboration has become vital for daily work. Enterprises no longer rely on emails as a primary source of communication. Team collaboration is important for remote employees, but it is also important for first-line workers. These are individuals who don’t sit at a desk all day. Team collaboration enables first-line workers to schedule shifts, complete tasks, and more – all from a mobile device.
2021
Aragon Releases Its Fourth Aragon Research Globe for Enterprise Content Platforms
Aragon Research identifies eleven major providers in its fourth edition of the Aragon Research Globe™ for Enterprise Content Platforms (ECP), published today. The report states that the enterprise content market is changing as content becomes more central to digital business strategy.
Aragon Predicts the Demo Automation Market Will Reach $2.1 Billion by 2026
Aragon Research has just introduced the demo automation platform (DAP) market today in its research note, The Rise of Demo Automation: Digitizing the Last Mile of the Customer Acquisition Process. Demo automation platforms present a new approach at preparing and delivering product demonstrations.
Aragon Research Recognizes Innovation and Women in Technology Award Winners at Transform 2021
Aragon Research Inc. formally announced the winners of its 2021 Innovation and Women in Technology Awards this week at its annual December awards ceremony, Aragon Transform. This was the second year that the event was held virtually. In addition to the Innovation and Women in Tech award winners, Aragon also formally recognized the 2021 Hot Vendors, who were identified in research reports published throughout 2021.
“Even in a virtual setting, we worked hard to put on a great event that recognizes and appreciates our outstanding award winners in our Innovation and Women In Technology categories,” said Jim Lundy, CEO of Aragon Research.
Aragon Identifies Corporate Learning as a Critical Asset to the Digital Enterprise
Aragon Research identifies eighteen major providers in its tenth annual Aragon Research Globe for Corporate Learning, 2021, published today. The report states that the corporate learning market is growing as the need for learning has become a critical part of employee engagement in the post-pandemic world.
Aragon Research identifies eighteen major providers in its second edition of the Aragon Research Globe™ for Sales Coaching and Learning (SCL), published today. The report states that there has never been a greater need for digital selling, and in turn, the sales coaching and learning market is poised to grow.
Aragon Predicts That by YE 2022, 50% Of Large Enterprises Will Shift to a Content Experience Platform
Aragon Research identifies seventeen major providers in its 2021 edition of the Aragon Research Globe™ for Content Experience Platforms, published today. The report states that the web content management market is transitioning to a solution that is personalized for buyer demands and behaviors.
There is an age-old enterprise need for creating and delivering dynamic experiences to users on any device. However, current web content management systems are evolving into even more complex solutions that address enterprise content management needs in a more dynamic and agile manner. Earlier this year, Aragon Research defined this new, next-generation offering as a content experience platform.
Aragon Research Proudly Celebrates Its 10 Year Anniversary
Aragon Research was founded in 2011 with one goal: to help their clients. Since then, it has seen a steady stream of innovation and growth.
Major milestones celebrated by Aragon Research include:
- 2011: The publication of Aragon’s first-ever research note
- 2012: The opening of Aragon’s first office, its headquarters, in Morgan Hill, CA
- 2013: Establishment of Globe and Technology Arc methodologies
- 2014: Creation of new market category: Digital Transaction Management
- 2016: Creation of new market categories: Workflow and Content Automation; Sales Enablement Platforms
- 2017: The launch of Visual Research–the first of its kind
- 2019: Creation of new market categories: Revenue Intelligence; Customer Revenue Optimization; Sales Coaching and Learning
- 2020: Creation of new market categories: Content Experience Platforms; Clickwrap Transaction Platforms
- 2021: Launched new premium subscription service–Aragon Foresight
In addition to its 10 year anniversary, Aragon is also celebrating the recent launch of its new premium subscription service: Aragon Foresight. An Aragon Foresight subscription includes Aragon’s core services plus:
Aragon Research Announces Special Report: Hot Vendors Part III for 2021
In its third Hot Vendors report of the year, Aragon Research Inc. identifies emerging vendors in two markets: Digital Experience Analytics and Workflow and Content Automation.
Digital Experience Analytics
Understanding the customer journey is critical to the success of enterprise sales and marketing. Knowing the actions a customer takes with your website and content–their ‘digital experience’– is essential for understanding how to drive growth. Recently, more advanced techniques of journey analysis have emerged to optimize the customer journey through a comprehensive approach to web analytics.
“Web analytics of the past gave a basic impression of digital engagement, but this is not enough to understand what the customer is really doing and thinking,” says Aragon CEO and Lead Analyst, Jim Lundy. “What is needed is a window into the customer journey that leverages metrics and other, richer insights to provide marketing and sales teams with a sense of how their content is being experienced. Digital experience analytics providers are emerging to meet these needs.”
Aragon Research Announces Special Report: Hot Vendors Part II for 2021
In its second Hot Vendors report of the year, Aragon Research Inc. identifies emerging vendors in two markets: Computer Vision and Content Experience.
Computer Vision
Computer vision is technology that uses artificial intelligence to intelligently recognize the content of an image or video. It involves the labeling, segmentation, recognition, and ordering of visual content for use in an application.
While computer vision is not new, its use cases are rapidly expanding. Its capabilities extend far beyond the commonly known applications in security, autonomous driving, and the like. It is increasingly being used as a way to solve a variety of different problems across a variety of emerging industry verticals.
“Because its fundamental capability is recognition and analysis, computer vision can conceivably be applied to optimize any business process where visual content is involved, ranging from law enforcement to marketing to construction to public health,” says Aragon Writer/Editor and author of the report, Adam Pease.
Aragon Research Releases It's First-Ever Globe for Conversational AI
Aragon Research’s first-ever Globe™ for Conversational AI, 2021, identifies 22 major providers in the Conversational AI market. This market is growing at a rapid rate as technology providers realize they must keep up with the demand for intelligence-powered conversational solutions across industry verticals.
Conversational AI is a set of speech-enabled technologies that process speech and text to record, transcribe, and analyze content as well as to generate speech and text in a way that seems natural to humans. A common form of conversational AI is chatbots and virtual agents, and these can be deployed in many industries for a variety of use cases.
The use cases for conversational AI are growing and expanding. Many are employee- and customer-focused, including:
- eCommerce
- Marketing/Pre-Sales
- Healthcare
- Internal Support
- Customer Support
Aragon Research Identifies 15 Major Vendors in the Intelligent Contact Center Market
Aragon Research identifies fifteen major providers in its third annual Aragon Research Globe™ for Intelligent Contact Centers (ICCs), 2021, published today. The report states that the ICC market is in the midst of consolidation as the demand for intelligent contact centers has grown during the pandemic.
The COVID-19 pandemic made the strategic importance of intelligent contact centers more apparent than ever. The race to the intelligent contact center is on as enterprises demand modern, intelligent offerings to create better customer experiences from anywhere.
There is clear convergence of the unified communications and collaboration (UCC) and ICC markets as UCC capabilities integrate well with contact centers. For this reason, UCC and ICC are on a collision course, and more buyers are looking for an integrated offering.
Because of this growing need for intelligent contact centers, as well as the UCC and ICC market convergence, many contact center providers are shifting and advancing to provide more personalized services and more automated yet engaging customer journeys. These new offerings include enhanced virtual agent capabilities that can be deployed much quicker than in the past.
The old ways of PaaS and iPaaS are no longer enough for organizations to enable and fuel business transformation. Organizations need a new type of platform service that is holistic and integrated, and starts with business transformation and automation first and foremost. Because of this growing need, and the introduction of new technology and service providers in the market, Aragon has identified a new market that is focused specifically on providing the platform and business architecture services needed to enable business transformation. It’s calling this market transformation platform as a service (tPaaS).
tPaaS offerings provide all of the core capabilities required to compete in the iPaaS market. The difference is that in addition, tPaaS offers business strategy design, business architecture, and business process capabilities that directly leverage its iPaaS capabilities, such as low-code development, business process modeling, RPA, AI, etc. While iPaaS is rooted in a traditional IT-centric integration perspective, tPaaS is specifically focused on developing a new, innovative business first and foremost.
“What makes the tPaaS market distinct is that the business model and architecture capabilities are at the core and are often the starting point for these services–not just an afterthought,” says Aragon VP Research and Fellow, Betsy Burton. “tPaaS is designed to specifically support both business users and technology users.”
Aragon Identifies 16 Major Providers in the Unified Communications and Collaboration Market
The big theme for 2021 and beyond is intelligent communications and collaboration as the age of understanding is now here.
Aragon Research identifies sixteen major providers in its fifth annual Aragon Research Globe™ for Unified Communications and Collaboration, 2021, published today. The report states that the need for integrated voice, video meetings, and messaging is vital and the unified communication and collaboration (UC&C) market is growing and changing in response.
The digital workplace is growing increasingly virtual in order to support remote work, which took off in 2020. UC&C platforms offer the ability to support different modalities of communication, which is vital to achieve seamless collaboration between people working from different places.
“One of the best ways enterprises can enable their remote teams is by providing seamless forms of communication and collaboration among employees and customers,” says Aragon CEO and Lead Analyst, Jim Lundy. “We are seeing innovative solutions from UC&C providers who are looking to help enterprises make this happen.”
Aragon Identifies 14 Major Providers in the Sales Enablement Platforms Market
Aragon Research identifies fourteen major providers in its fourth annual Aragon Research Globe™ for Sales Enablement Platforms, 2021, published today. The report states that the sales enablement platform market is now poised for the next part of its evolution—the shift to intelligence.
At the core, SEP providers offer two sets of features:
- Sales Content Management and Automation—manage and share content in a multitude of forms—text documents, presentations and videos.
- Sales Communications—organize cadences of communications with customers via email, phone, messaging, and video, and help them to understand engagement via advanced content analytics.
Now, the market is shifting and expanding beyond these core capabilities to the next level, guided selling, which Aragon is calling Part Two of sales enablement. This shift to intelligence means that SEPs are beginning to leverage sophisticated analytics to provide more insight into the sales process. Intelligent SEPs will be able to provide input and guidance to sales reps and managers about the right content to share and what to do at each stage of a deal.
Aragon Research Announces Special Report: Hot Vendors Part I for 2021
In its first Hot Vendors report of the year, Aragon Research Inc. identifies emerging vendors in three markets: AI for Contact Center, Conversational AI, and Sales Enablement.
AI for Contact Center
Contact centers need AI tools like virtual agents and voice and data analytics to become intelligent and remain competitive. AI for the intelligent contact center (ICC) involves the use of virtual agents for the optimization and automation of core contact center business processes.
“In the modern ICC, the customer experience is everything,” says Aragon CEO and Lead Analyst, Jim Lundy. “Virtual agents are helping to define the customer experience and are often used as the first touchstone in customer service communications, especially those initiated online.”
Aragon Research identifies four Hot Vendors in the AI for Contact Center market that stand out for 2021: AmplifAI, Revation Systems, Observe.AI, and Zammo.
Conversational AI
Conversational artificial intelligence (AI) works with speech and text to record, transcribe, and analyze content. It also comes in the form of chatbots. Conversational AI supports enterprises both internally and externally by facilitating communication through greeting, fielding basic questions, and offering increasingly advanced assistance to associates in real-time.
Aragon Identifies 16 Major Providers in the Digital Business Platforms Market
Aragon Research identifies sixteen major providers in its third annual Aragon Research Globe™ for Digital Business Platforms, 2021, published today. The report states that the digital business platform market is expanding as the need to integrate emerging technologies and data sources continues to grow.
Supporting digital business presents exciting opportunities for organizations to create new business models, find new ways to engage with their partners and customers, and generate new business growth by leveraging emerging technologies. Digital business refers to a business model or models that are specifically designed to enable organizations to proactively reach, serve, and support their customers and partners from their contextual perspective (i.e., their personal, physical, and virtual context).
To support digital business, organizations can employ the use of a digital platform to integrate many of the emerging technologies (IoT devices, analytics, apps, etc.) and data sources needed to enable new business models. And, in many cases, they want to integrate these technologies with existing and new applications, services, data sources, and systems.
Aragon Research Highlights The Post-Pandemic Race to Intelligent Video Platforms
Today, Aragon Research published its newest report, ‘The Aragon Research Globe for Video Conferencing, 2021’. The Aragon Research Globe is a market evaluation tool that graphically represents analysis of a specific market and its component vendors. Positioning in the Aragon Research Globe will reflect how complete a provider’s future strategy is relative to their performance in fulfilling that strategy in the market.
In 2020, the pandemic pushed video conferencing into the spotlight as the preferred communications interface for people to connect and meet. Over the last year, video conferencing providers enhanced their offerings and new providers emerged. Today, the video conferencing market has stronger product offerings to select from than ever before.
Aragon Research Announces New Premium Service: Aragon Foresight
Aragon Foresight is a new premium service, offered to Aragon Research clients, that will go beyond the core services included with Aragon Provisor to include 2 exclusive offerings: Visual Forecasts and Toolkits.
Aragon Foresight Visual Forecasts provide an in-depth overview of select markets, including the key trends of each market and predictions of where that market is headed. They are built on several years’ worth of independent research and data collection from Aragon’s world-class analysts.
Aragon Foresight Toolkits provide solutions to common business challenges in the form of repeatable business toolkits. Each Toolkit is filled with actionable insights to walk you through every step of the process and originated directly from the critical business issues our clients raised in briefings and inquiries.
Aragon Research Releases its First Ever Globe for Communities, 2021
Today, Aragon Research published its newest report, "The Aragon Research Globe for Communities, 2021: Driving Better Employee and Customer Experiences."
Communities, which have evolved from social networks, have historically supported the idea of broader knowledge sharing that can be team, group, or enterprise-based and involve customers and partners. Today, the Communities market is evolving and growing to meet the demand for a better user experience, specifically for two major audiences: employees and customers.
Aragon Predicts the Content Experience Platforms Market to Reach $28.8 Billion by 2025
Aragon Research has just introduced the content experience platforms (CXP) market today in its research note, The Rise of Content Experience Platforms—And Why Your Website And Digital Experiences Will Never Be the Same. Content experience platforms present a new approach at offering users a more dynamic and personalized way to interact not just with websites, but with any digital touchpoint.
Aragon Research identifies 21 major providers in its Globe for Digital Transaction Management (DTM), 2021, published today.
COVID-19 produced significant pressure on enterprises to accelerate their digital transformation plans, as paper can no longer be relied upon as a safe medium for transactions. On top of this...
Aragon Research Releases its 2021 Globe for Enterprise Video
Aragon Research identifies fifteen major providers in its Globe for Enterprise Video, 2021, published today.
In 2020, video went mainstream due to the surge in remote work caused by COVID-19, as most meetings and events were forced online. Because of this, video content management grew in demand as enterprises looked for ways to track, store, and manage the content associated with video use–this is where enterprise video providers have come to the rescue.
2020
Aragon Research Releases Its Top Technology Predictions for 2021
In a recent report, Aragon Research released its top business and technology predictions for 2021.
The predictions outlined in this report were largely influenced by the changes in the workplace brought on by the COVID-19 pandemic in 2020. Aragon predicts that these changes will have long-lasting effects on work as we know it.
Aragon Research Releases its 2021 Globe for Digital Work Hubs
In the pandemic-driven remote work area, and with the huge increase in automation that has come along with it, integration and collaboration have become key for smooth, productive processes for enterprises. The digital work hub market is adapting to meet this demand–it has grown and matured as enterprises experience the benefits of consolidating 2 or more functions typically found in standalone apps.
Aragon Research Recognizes Innovation and Women in Technology Award Winners at Aragon Transform 20
Aragon Research Inc. formally announced the winners of its 2020 Innovation and Women in Technology Awards this week at its annual December awards ceremony, Aragon Transform. This year, the event was held virtually. In addition to the Innovation and Women in Tech award winners, Aragon also recognized the 2020 Hot Vendors, who were identified in research reports published throughout 2020.
Aragon Predicts the Market for Clickwrap Transaction Platforms to Reach $15 Billion By 2025
Aragon Research has just introduced the clickwrap transaction platform (CTP) market today in its research note, The Rise of Clickwrap Transaction Platforms: Act Now or Lose the Battle for Secure eCommerce. With trillions of dollars in commerce going digital, a trend that has continued to proliferate due to the COVID-19 pandemic, enterprises have no choice but to increase their capabilities around online agreements tied to transactions.
Aragon Research Announces Special Report: Hot Vendors Part IV for 2020
In its latest Hot Vendors report, Aragon Research Inc. identifies emerging vendors in three markets: Digital Asset Management, Financial Wellness, and Unified Communications and Collaboration.
Aragon Releases its 2020 Globe for Team Collaboration, 2020
Aragon Research identifies nineteen major providers in its Globe for Team Collaboration, 2020, published today. With the rise of remote work over the last year due to the COVID-19 pandemic, employees are in need of convenient, modern ways to communicate and connect...
Aragon Research Announces Latest Report: Hot Vendors in Employee Engagement, 2020
In its latest Hot Vendors report, Aragon Research Inc. identifies emerging vendors in employee engagement. The existing categories of talent management and human capital management are too narrowly focused. This has driven the shift to employee engagement, which is about the entire lifecycle of the employee, not just the tools for tracking employee progress.
Aragon Research Announces Special Report: Hot Vendors Part III for 2020
Each year, Aragon Research selects Hot Vendors across multiple markets that are noteworthy, visionary, and innovative. They may have a new technology that expands capabilities, a new strategy that opens up markets, or just a new way of doing business that makes them worth evaluating. In its latest Hot Vendors report, Aragon Research Inc. identifies emerging vendors in two markets: artificial intelligence and security and privacy.
Aragon Research Announces Special Report: Hot Vendors Part II for 2020
Each year, Aragon Research selects Hot Vendors across multiple markets that are noteworthy, visionary, and innovative. They may have a new technology that expands capabilities, a new strategy that opens up markets, or just a new way of doing business that makes them worth evaluating. In its latest Hot Vendors report, Aragon Research Inc. identifies emerging vendors in two markets: conversational AI and workflow and content automation.
Aragon Releases Its 2020 Globe for Intelligent Contact Centers
Aragon Research identifies fifteen major providers in its second edition of the Aragon Research Globe for Intelligent Contact Centers, 2020, published today. The report states that as virtual agents come online, the opportunity rises for enterprises to solve customer problems faster than ever before.
Aragon Research Reveals the 2020 Globe for Enterprise Content Platforms
The enterprise content management market has shifted to a platform approach since 2019. In its latest Globe report, Aragon Research looks at the enterprise content platforms (ECP) market as transitioning from a focus on managing content to one of processing and automating content.
Aragon Research Announces Special Report: Hot Vendors Part I for 2020
In its latest Hot Vendors report, Aragon Research Inc. identifies emerging vendors in three markets: digital work hubs, learning, and sales enablement. Aragon clients can learn more about these providers by reading the Special Report: Aragon Research Hot Vendors for 2020 Part I.
Aragon Identifies Unified Communications and Collaboration As Key During Health Crisis
Aragon Research identifies fifteen major providers in its fourth edition of the Aragon Research Globe for Unified Communications and Collaboration, 2020, published today. The report states that unified communication and collaboration platforms are maturing as the modalities of voice, video, and messaging become mandatory.
Many businesses are feeling the effects of the COVID-19 outbreak, but small businesses often do not have the same resources as large enterprises to face the unique...
Aragon Research Highlights 51 Technologies That Enable Work Productivity and Deliver Business Value
Earlier this month, Aragon Research released its fourth edition of the Aragon Research Technology Arc for Employee Engagement and Learning, 2020.
Aragon Reveals the Aragon Research Globe™ for Digital Business Platforms, 2020
Aragon Research identifies sixteen major providers in its second edition of the Aragon Research Globe for Digital Business Platforms, 2020, published today. Aragon Research is the only research and advisory firm to publish a market evaluation report on major digital business platform providers.
Aragon Identifies Web and Video Conferencing as the Key to Enhancing Employee and Customer Journeys
Aragon Research identifies nineteen major providers in its seventh edition of The Aragon Research Globe for Web and Video Conferencing, 2020, published today. The report states that through intelligence and automation, video meetings are becoming...
Aragon Reveals the 2020 Globe for Sales Enablement Platforms
Aragon Research has published The Aragon Research Globe for Sales Enablement Platforms, 2020, today. The report states that the market continues to grow due to the need to provide sales professionals with a work platform that enables teams to share content and communicate with prospects and customers.
Aragon Research Reveals the 2020 Globe for Digital Transaction Management
Aragon Research has published the Globe for Digital Transaction Management, 2020. The report evaluates twenty key providers in a market has become known as the way to automate legacy, paper-based transactions.
2019
Aragon Reveals the 2020 Tech Spectrum for Workflow and Content Automation
Aragon Research has published the Tech Spectrum for Workflow and Content Automation, 2020. The report evaluates twelve key providers that are leading the charge in the WCA market.
Aragon Research Recognizes Innovation and Women In Technology Award Winners at Aragon Transform 19
Aragon Research Inc. formally announced the winners of its 2019 Innovation and Women in Technology Awards last night at its annual December awards ceremony, Aragon Transform. In addition...
Aragon Research Reveals the 2020 Globe for Digital Work Hubs
Aragon identifies eighteen major providers in its first annual Aragon Research Globe for Digital Work Hubs, 2020, published today. The report states that the emerging category of digital work hubs is beginning to support the way people—who are increasingly...
November 18, 2019
Aragon Identifies Enterprise Video as a Critical Asset to the Digital Enterprise
The enterprise video market is growing as the need for richer, video-enabled customer journeys grows. Aragon Research identifies fifteen major providers in its sixth annual Aragon Research Globe for Enterprise Video, 2019.
Aragon Research Announces Special Report: Hot Vendors for 2019 Part V
In its latest Hot Vendors report, Aragon Research Inc. identifies emerging vendors in three markets: board meeting platforms, customer experience cloud, and enterprise backup and recovery.
Aragon Research has published its first ever Tech Spectrum™ for Document and Contract Analytics, identifying 14 major providers who are helping organizations automate processes and speed up time to business...
Aragon Research Announces Special Report: Hot Vendors Part IV for 2019
In its latest Hot Vendors report, Aragon Research Inc. identifies emerging vendors in three markets: artificial intelligence, customer revenue optimization, and web and video conferencing. Artificial intelligence is...
Aragon Research Reveals the 2019 Globe for Corporate Learning
Aragon has published The Aragon Research Globe for Corporate Learning, 2019 today. The report evaluates 19 technology and service providers that allow enterprises to manage and deliver all forms of learning.
July 25, 2019
Aragon Research Announces Special Report: Hot Vendors Part III for 2019
In its latest Hot Vendors report, Aragon Research Inc. identifies emerging vendors in five markets: conversational AI, sales coaching...
Aragon Research Reveals the 2019 Globe for Team Collaboration
Aragon identifies eighteen major providers in its fourth annual Aragon Research Globe for Team Collaboration, published today. The report states that one of the biggest opportunities for team collaboration is for...
Aragon Research Announces Special Report: Hot Vendors Part II for 2019
In its latest Hot Vendors report, Aragon Research Inc. identifies noteworthy, visionary, and innovative vendors in three markets: document analytics, global mobility management, and team collaboration.
May 31, 2019
Aragon Research Reveals 2019 Globe for Enterprise Content Platforms
Aragon identifies twelve major providers in its second annual Aragon Research Globe for Enterprise Content Platforms, published today. The report...
Aragon Research Reveals the 2019 Globe for Intelligent Contact Centers
Aragon identifies thirteen major providers in its first annual Aragon Research Globe for Intelligent Contact Centers, published today. The report...
Aragon Research Announces Special Report: Hot Vendors Part 1 for 2019
In its latest Hot Vendors report, Aragon Research Inc. identifies noteworthy, visionary, and innovative vendors in four markets: conversational intelligence, image and video analytics, unified communications and collaboration, and learning.
April 30, 2019
The market for customer revenue optimization is expected to grow to over US $3 Billion by the end of year 2024, according to Aragon Research Inc.
Aragon Reveals the 2019 Globe for Unified Communications and Collaboration
Aragon Research has published its third annual Globe™ for Unified Communications and Collaboration. The report...
Gartner Veteran Betsy Burton joins Aragon Research as VP and Research Fellow
Aragon Research, a technology-focused research and advisory firm committed to providing thought leading strategic research and trusted advisory services, announced that Gartner veteran Betsy Burton will be joining its analyst team as VP Research and Fellow.
February 21, 2019
Aragon Research Publishes 2019 Tech Spectrum for Sales Coaching and Learning
Aragon Research has published its first ever Tech Spectrum™ for Sales Coaching and Learning (SCL), identifying 14 major providers in this...
Aragon Research Reveals the 2019 Globe for Web and Video Conferencing
Aragon identifies twenty major providers in its sixth annual Aragon Research Globe for Web and Video Conferencing, published today. The report...
2018
Aragon Research Reveals the 2019 Globe for Digital Transaction Management
Aragon has published its third Aragon Research Globe for Digital Transaction Management (DTM), identifying nineteen major providers in the market and providing a comprehensive overview of their strengths and challenges. The report also offers an evaluation of the transformative effects of DTM—a market that is growing over 25% a year.
December 13, 2018
Aragon Research Reveals the 2019 Globe for Sales Engagement Platforms
Aragon has published its third Aragon Research Globe for Sales Engagement Platforms, 2019, identifying nineteen major providers in the sales engagement...
Aragon Research Honors Innovation and Women in Technology Award Winners at Aragon Transform 18
Aragon Research Inc. formally announced the winners of its 2018 Innovation and Women in Technology Awards last night at its annual awards ceremony, in addition...
Aragon Research Identifies New Business Application Category: Meeting Automation Platform
Aragon Research, a technology-focused research and advisory firm committed to providing thought-leading strategic research and trusted advisory services, introduced meeting automation platforms today in its research note Better Customer Journeys and Business Growth with Meeting Automation Platforms.
October 19, 2018
Aragon Research Reveals 2018 Hot Vendors Part IV That Enable Automation and Collaboration
Aragon Research Inc. published its Hot Vendors Part IV today, identifying noteworthy, visionary, and innovative vendors in six markets: Image and Video Analytics...
Aragon Research Says Sales Engagement Platform Market Value to Reach $5.59 Billion by 2023
Aragon Research, a technology-focused research and advisory firm committed to providing thought-leading visual research and trusted advisory services, published a...
Aragon Research Announces New Service Offering BIZTEX Plus
Aragon Research, a technology-focused research and advisory firm committed to providing thought-leading visual research and trusted advisory services, announced a new service offering today, BIZTEX Plus. BIZTEX Plus is a new service from Aragon that includes Strategic Reports, Toolkits, and Visual Forecasts, along with core research and advisory.
September 5, 2018
Aragon Research Announces Hot Vendors Part III for 2018
In its latest Hot Vendor reports, Aragon Research Inc. identifies noteworthy, visionary, and innovative vendors in four markets: Blockchain, Customer Journey Mapping, Intelligent...
Aragon Research Publishes the 2018 Globe for Digital Business Platforms
Aragon Research, a technology-focused research and advisory firm committed to providing thought-leading visual research and trusted advisory services...
Aragon Research Publishes 2018 Tech Spectrum for Workflow and Content Automation
Aragon Research has published its first ever Tech Spectrum for Workflow and Content Automation (WCA), identifying thirteen major providers in this emerging market.
July 25, 2018
Aragon Research Announces Hot Vendors Part II for 2018
In its latest Hot Vendor reports, Aragon Research Inc. identifies noteworthy, visionary, and innovative vendors in five markets: Digital Business Platforms (DBP), Document...
Aragon Research Publishes the 2018 Globe for Enterprise Video
Aragon Research, a technology-focused research and advisory firm committed to providing thought-leading visual research and trusted advisory services, announced the publication of...
Aragon Research Reveals the 2018 Globe for Corporate Learning
Aragon has published the Aragon Research Globe for Corporate Learning, 2018, identifying twenty-one major providers in the Learning market and highlighting their strengths and challenges. The report also identifies major trends in the market such as microlearning, the rise of AI and predictive analytics in Modern Learning Platforms, and the emergence of what Aragon calls Learning Assistants.
June 7, 2018
Aragon Research Announces Hot Vendors in BPM, DTM, and Sales Engagement
The Hot Vendors identified by Aragon Research Inc. in the Business Process Management (BPM), Digital Transaction Management (DTM), and...
Aragon Research Reveals the 2018 Globe for Mobile Collaboration
Aragon has published its Aragon Research Globe for Mobile Collaboration, 2018, identifying nineteen major providers in the Mobile Collaboration market and highlighting...
Aragon Research Publishes the 2018 Globe for Unified Communications and Collaboration
Aragon Research, a technology-focused research and advisory firm committed to providing thought-leading visual research and trusted advisory services, announced the publication of its second Globe report for Unified Communications and Collaboration.
March 6, 2018
Aragon Research Reveals First Globe for Enterprise Content Management
In an era of Digital Transformation, the challenge isn’t storing content—it’s the ability to put content to work in Content Enabled Business Applications...
Xerox Veteran Julie Dorey Joins Aragon Research
Aragon Research, a technology-focused research and advisory firm committed to providing thought leading visual research and trusted advisory services, announced...
Aragon Research Reveals the 2018 Globe for Digital Transaction Management
Paper is still the dominant medium used to conduct business transactions. At the start of 2018, Aragon Research Inc. estimates that less than 30% of all document processes are fully digital inside the enterprise. According to the research firm, documents and document processes should be one of the first things enterprises look to automate due to their impact on business outcomes, especially time to revenue.
2017
Aragon Research Announces Winners of the 2017 Aragon Innovation and Women in Technology Awards
Aragon Research Inc. has formally announced the winners of its 2017 Innovation and Women in Technology Awards, in addition to recognizing the winners of its Hot Vendor Awards. The Innovation Awards recognize providers leveraging visionary use of technology to not only adapt as markets change, but to actively disrupt and inform how their markets will evolve. The Women in Technology Awards recognize those women who are igniting pathways to success inside their organizations, from their roles in marketing, to IT, to executive leadership.
December 6, 2017
Aragon Research Reveals the 2017 Globe for Web and Video Conferencing
By 2022, 65% of conference rooms will be video-enabled, according to Aragon Research Inc. Because of Cloud and lower hardware prices, the research firm is seeing...
Aragon Research Disrupts Research and Advisory Market with New Video-Enhanced Research Notes
Aragon Research Inc. announced its new Visual Research offering today. Visual Research takes traditional, text-based research documents and combines them with...
Aragon Research Reveals the 2017 Globe for Sales Engagement Platforms
Currently worth just over U.S. $1 Billion, the market for Sales Engagement Platforms will grow to be worth $5 Billion by 2021, according to Aragon Research Inc. The explosive growth of SEPs is due to the potential they offer—to eliminate the fractured state of sales tools and provide a complete Digital Selling environment, equipped with key capabilities such as advanced Content Analytics.
October 30, 2017
Aragon Research Reveals the 2017 Globe for Social Software
The Customer Journey is one of the top issues for enterprises today. While a Community acts as a Knowledge Network that combines content, information, and tacit knowledge...
Aragon Research Reveals the 2017 Tech Spectrum for Customer Journey Mapping
Today, many organizations still rely on analog processes, such as customer surveys, to try and discern what their customers want and how effective and satisfactory their...
Aragon Research Announces Hot Vendors in Modern Content Management for 2017
Today, many companies still rely on unwieldy enterprise software applications that are difficult to configure, maintain, and update as business processes evolve. This results in organizations lacking the ability to quickly execute and react in real-time. Aragon Research Inc. says that operating an agile business in this competitive era of Digital Transformation requires a different approach.
September 12, 2017
Aragon Research Predicts 50% of Enterprises Will Deploy Content Analytics by 2021
While Enterprise Content Management (ECM) is important, it is no longer sufficient enough when it comes to content in the digital enterprise. Enterprises now require...
Aragon Research Announces Hot Vendors Part IV, 2017
As enterprises look to digitally transform, they are increasingly seeking new technologies that enable automation, foster productivity, and have more integration capabilities...
Aragon Research Announces Hot Vendors in BPM, Enterprise Video, and Visual Collaboration
The need for agility and speed is a top priority for enterprises who are looking to replace analog processes with fully digital end-to-end processes. In every area of the business, the goal is operational excellence. The Hot Vendors identified by Aragon Research Inc. in the Business Process Management (BPM), Enterprise Video, and Visual Collaboration markets are helping enterprises increase efficiency by enhancing processes and by collaborating visually to reach their business goals faster.
June 29, 2017
Aragon Research Announces Hot Vendors in AI Chatbots and Digital Transaction Management
Aragon Research, a technology focused research and advisory firm committed to providing thought leading strategic research and trusted advisory services, published...
Aragon Research, a technology focused research and advisory firm committed to providing thought leading strategic research and trusted...
Aragon Research Announces Hot Vendors in BPM, Enterprise Video, and Visual Collaboration
The visual enterprise is quickly becoming a reality. With the explosion of live video broadcasts, user-generated content, and the saturation of instantaneous video on social media feeds and applications, the need to harness and manage all forms of video content, wherever it lives and whoever it is generated by, is going to become a critical need for the enterprise, according to Aragon Research Inc.
May 23, 2017
Aragon Research Introduces New "Digital Work Hub" Market Category
Aragon Research, a technology-focused research and advisory firm committed to providing thought-leading strategic research and trusted advisory services, released its...
Aragon Research Says a Transformational Shift to Learning Platforms Is Underway
Following suit of other major markets, such as CRM, the Learning market is experiencing a shift to platforms, which will power innovation and allow enterprises to...
Aragon Research Publishes First Hot Vendor Report for 2017: Unified Communications and Collaboration
Aragon Research, a technology focused research and advisory firm committed to providing thought leading strategic research and trusted advisory services, published its Hot Vendors in Unified Communications and Collaboration (UCC), 2017 today. The report is the first one in the 2017 Hot Vendor series and identifies four new providers in the UCC market and the capabilities that set them apart from their competition.
April 11, 2017
Aragon Research Predicts Global Mobility Management Market to Reach $11 Billion by 2023
Aragon Research, a technology-focused research and advisory firm committed to providing thought-leading strategic research and trusted advisory services, released its...
Gartner Veteran Ken Dulaney Joins Aragon Research
Aragon Research, a technology-focused research and advisory firm committed to providing thought leading strategic research and trusted advisory services, announced that...
Artificial Intelligence Analyst Adrian Bowles Joins Aragon Research
Aragon Research, a technology-focused research and advisory firm committed to providing thought leading strategic research and trusted advisory services, announced that Adrian Bowles will be joining its team as Vice President of Research and Lead Analyst for Artificial Intelligence (AI).
March 2, 2017
Aragon Research Publishes Its First-Ever Globe Report for Unified Communications and Collaboration
Aragon Research, a technology focused research and advisory firm committed to providing thought leading strategic research and trusted advisory services, introduced...
Aragon Research Publishes First-Ever Market Evaluation Report on Digital Business Platforms
Aragon Research, a technology focused research and advisory firm committed to providing thought leading strategic research and trusted advisory services, introduced its...
Aragon Research Says 60% of Mobile Collaboration Providers Will Support Chatbots by End of 2017
Aragon Research introduced its Tech Spectrum Market Evaluation Report for Mobile Collaboration, 2017. The report evaluates 16 major mobile collaboration providers and provides a guide to the trends and technologies that are shaping the market for this year and beyond.
Press Release Archive
2016
12/15/16 Aragon Research Evaluates 23 Web and Video Conferencing Providers in 2016 Globe Report
12/5/16 Aragon Research Evaluates 17 Mobile Content Management Providers in Its Latest Globe Report
12/2/16 Aragon Research Announces Winners of 2016 Hot Vendor and Innovation Awards
11/2/16 Aragon Research Publishes First-Ever Globe Report on Digital Transaction Management
10/5/16 Aragon Research Publishes Its First-Ever Globe Report for Emerging Sales Engagement Platforms Market
9/26/16 Aragon Research Identifies New Digital Business Category: Workflow and Content Automation
8/17/16 Aragon Research Announces Part VI of Its Hot Vendors for 2016
8/3/16 Aragon Research Announces Part V of Its Hot Vendors for 2016
7/21/16 Aragon Research Launches Digital Transformation Boot Camps
7/20/16 Aragon Research Announces Part IV of Its Hot Vendors for 2016
6/30/16 Aragon Research Announces Part III of Its Hot Vendors for 2016
6/23/16 Aragon Research Introduces Aragon Live: A New Open Research Community
6/9/16 Aragon Research Announces Part II of Its Hot Vendors for 2016
6/8/16 Aragon Research Forecasts the Sales Engagement Platform Market to Grow to U.S. $5 Billion by 2021
5/25/16 Aragon Research Announces Its Hot Vendors in Digital Transaction Management, 2016
5/11/16 Aragon Research Publishes Third Globe on Enterprise Video, 2016
5/5/16 Aragon Announces Part I of Its Hot Vendors for 2016: Sales Enablement and Enterprise Video
4/6/16 Former Grant Thornton Global CIO Rob McGillen Joins Aragon Research
4/6/16 Aragon Research Launches Consulting Practices, Forms Strategic Partnership with Practically Digital
3/31/16 Gartner Veteran Jim Sinur Joins Aragon As Research Fellow
3/3/16 Aragon Research Publishes Third Globe Report on Corporate Learning, 2016
2015
12/28/15 Aragon Research Publishes Globe Report on Web and Video Conferencing, 2015
12/16/15 Aragon Research Announces New Tech Spectrum Report on Digital Transaction Management
12/4/15 Aragon Research Announces the Winners of the Hot Vendor and Innovation Awards, 2015
11/24/15 Aragon Research Announces Its First-Ever Hot Vendor and Innovator Awards Ceremony
11/17/15 Aragon Research Publishes Second Globe Report on Mobile Content Management, 2015
11/16/15 Aragon Research Publishes Its Hot Vendors for Sales Enablement, 2015
10/26/15 Aragon Research Publishes Its Third Globe Report on Social Software
9/10/15 Aragon Research Announces Its Hot Vendors for Mobile Backend As a Service, 2015
9/10/15 Aragon Research Announces Its New Tech Spectrum Report on Mobile Collaboration
9/2/15 Aragon Research Announces Its New Tech Spectrum Report on Sales Communications
7/22/15 Aragon Research Announces Part IV of Its 2015 Hot Vendor Report
7/17/15 Aragon Research Announces Part III of Its 2015 Hot Vendor Report
7/15/15 Aragon Research Announces Part II of Its 2015 Hot Vendor Report
5/29/15 Aragon Research Announces Part I of Its 2015 Hot Vendors
5/11/15 Aragon Research Publishes Its Second Globe Report on Video Content Management
5/6/15 Aragon Research and Penton Technology Join Forces for Executive Insights at IT/Dev Connections
5/6/15 Aragon Research Announces Strategic Partnership with Penton Technology
3/17/15 Aragon Research Announces the Aragon Research Tech Spectrum Vendor Evaluation Methodology
3/06/15 Aragon Research Publishes Its new 2015 Globe Report for Enterprise Learning
2/20/15 Aragon Expands Its Business Leader Focus to Include Sales and Marketing
2014
10/15/14 Aragon Announces Publication of the Aragon Research Globe for Mobile Content Management, 2014
9/17/14 Aragon Research Globe for Enterprise Mobile Management, 2014
9/15/14 Aragon Research Announces the 2015 Aragon PCMC Conference
7/02/14 Aragon Research Announces Part III of Its 2014 Hot Vendor Report
6/30/14 Aragon Research Announces Part II of Its 2014 Hot Vendor Report
6/26/14 Aragon Research Announces Publication of Its Aragon Research Globe Report for Social Software
6/12/14 Aragon Research Announces Part I of Its 2014 Hot Vendors Report
4/23/14 Aragon Research Publishes Its Globe Report for Video Content Management
4/7/14 Aragon Research Delivers New, Enhanced Business Services for Business and IT Leaders
4/7/14 Aragon Research Launches New Interactive Content
4/7/14 Aragon Research Launches New Services, Shifts Research Publishing from Text to Interactive
3/26/14 Aragon Research Predicts Digital Transaction Management Market to Reach $30 Billion by 2020
1/17/14 Aragon Research Announces Publication of the Aragon Research Globe for Video Recruiting, 2014
1/09/14 David Mario Smith Joins Aragon Research
2013 —
11/21/13 Aragon Research Announces New Corporate Headquarters in Silicon Valley
9/30/13 Aragon Research Announces Publication of Its Aragon Research Globe for Enterprise Learning
9/19/13 Aragon Research Announces Its Fall Agenda: Mobile, Social, Innovation, Video
7/23/13 Aragon Research Announces Its Hot Vendors for Social Business
6/26/13 Aragon Research Announces Its Aragon Research Globe for Real-Time Collaboration, 2013
2/19/13 Sales Veteran John Lundy Joins Aragon Research
2/01/13 Aragon Research Announces the Technology Arc Research Methodology
1/04/13 Aragon Research Announces the Aragon Research Globe for Enterprise Mobile Management Software, 2013
8/16/12 Aragon Research Announces Its Aragon Research Globe for Enterprise Social Software 2012
7/30/12 Gartner Veteran Lou Latham Joins Aragon Research
6/28/12 Aragon Research Announces Its Hot Vendors for 2012
12/07/11 Aragon Research Introduces the Aragon Research Globe Vendor Evaluation Methodology