Better Customer Journeys and Business Growth with Meeting Automation Platforms

Research Note

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Summary

Organizing strategic meetings with B2B customers and prospects has traditionally been more of an art than a science with processes and critical data locked inside of calendars, spreadsheets, and other collaboration offerings.

Meeting automation platforms (MAPs) offer a more focused alternative that automates pre- and post-meeting tasks while monitoring in-meeting data-gathering and integration with existing applications for data and analysis. The new generation of MAPs promises to guide executives to measurably better business outcomes.

The MAP category is poised to grow from $U.S. 500M in 2018 to approximately $U.S. 3B by 2023. MAPs represent a new business automation category that takes traditional manual meeting processes to a new level.

Research Note Details

Topic: Meeting Automation Platforms
Issue: How will meeting automation platforms make meetings more efficient and effective to improve customer journeys and B2B interactions?
Research Note Number: 2018-50

Length: 20 pages
File Size: 1.7 MB
File Type: Portable Document Format (PDF)
Language: English
Publisher: Aragon Research
Authors:

Aragon Analyst Jim Lundy

Jim Lundy, CEO and Lead Analyst

Aragon Analyst Adrian Bowles

Adrian Bowles, VP Research and Lead Analyst