Vendor Briefings at Aragon Research
WHAT IS A VENDOR BRIEFING?
Briefings connect technology vendors with Aragon analysts. They enable our analysts to understand and assess key elements of particular vendors.
The vendor briefing will predominantly be a communication from the vendor to the analyst. Analysts will typically ask questions and probe for depth of understanding, but analyst review, feedback, or other analysis is generally not part of a briefing.
WHY SCHEDULE A VENDOR BRIEFING?
The purpose of a vendor briefing is to help the analysts covering your market understand your strategy and capabilities. Keeping analysts up to date is a strategic way to increase market awareness and visibility, or build upon existing momentum.
WHO IS INVOLVED?
A vendor briefing is a meeting between a technology vendor and an Aragon Research analyst who covers the vendor and the market that the vendor participates in.
WHEN and WHERE?
Vendor briefings are typically 45 minutes to an hour of presentation. The preferred methods for briefings are web/video meetings or telephone. Most briefing requests will be processed and then accepted or declined within five business days. Accepted briefings will typically be scheduled to take place within two to four weeks of the submission.
HOW IS A VENDOR BRIEFING CONDUCTED?
Open and concise communication of your strategy is the best approach to take. Attention to the major points of business and product strategy are important. An outline of a well-conducted vendor briefing:
- Start with an overview of who you are.
- Summarize the focus of the company, highlighting the particular market.
- Concisely review what the company does, and why this is an important area.
- Overview products and services offered.
- Review why customers buy, highlighting use cases.
- Accentuate competitive differentiators.