The Aragon Research Globe ™ for Sales Enablement Platforms, 2020

Research Note

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Summary

The need for sales tools has never been greater than today. Sales Enablement Platforms (SEPs)–which combines sales content management and sales communications into one platform–have become the new digital workhub for sales teams. Since Aragon first identified and quantified the SEP market in 2016, adoption has soared and SEPs represent the go- to way to get work done and to engage with prospects and customers.

The Aragon Research Globe ™ for Sales Enablement Platforms covers the technology providers that allow an enterprise to manage all aspects and touchpoints of the sales process. These providers allow sales professionals to manage and share content in a multitude of forms, communicate with the customer via email, phone, messaging, and video, and understand engagement via advanced content
analytics.

Identified vendors:

Bigtincan
Brainshark
ClearSlide
DialSource
Highspot
Journey Sales
OneMob
Outreach
Pitcher
RevenueGrid
ringDNA
SalesHood
SalesLoft
Showpad
Seismic
vablet
VanillaSoft

Research Note Details

Topic: Sales and Marketing
Issue: Who are the sales and marketing providers and how will they evolve?
Research Note Number: 2019-4
Length: 32 pages
File Size: 3.1 MB
File Type: Portable Document Format (PDF)
Language: English
Publisher: Aragon Research
Author:

jim lundy team 150x150 - The Aragon Research Globe ™ for Sales Enablement Platforms, 2020

 

 

 

 

 

Jim Lundy, CEO and Lead Analyst