The Rise of Content Experience Platforms–And Why Your Website And Digital Experiences Will Never Be the Same
We are leaving the era of web content management, which offered a fixed web experience. Users need a better experience that is tied to a dynamic content experience. Content experience platforms are the new way forward to offer users a more dynamic and personalized way to interact not just with websites, but with any digital touchpoint. This market is poised to revolutionize how enterprises market to buyers.
Research Note Details
Topic: Content experience platform, content management, customer experience
Issue: What is a content experience platform and how will the market evolve?
Research Note Number: 2021-05
Length: 20 pages
File Size: 2.5MB
File Type: Portable Document Format (PDF)
Publisher: Aragon Research
Jim Lundy, CEO and Lead Analyst at Aragon Research