Summary

Aragon Research releases its eighth Aragon Research Globe™ for Enterprise Video. It examines 14 providers in a market that is transforming to become intelligent and as a result deliver a better experience to employees and customers. Aragon has seen video become a major component of remote work and customer engagement. Enterprise video makes a difference when it comes to better employee and customer experiences.

Introduction

Video is now poised to become the main form of content that’s digested in the enterprise. The huge surge in video meetings was the first wave in the shift to the visual enterprise. The second wave that is arriving now and in 2022 it is about the need to organize, optimize, and deliver visual content to users. Delivering video via town halls and events is one area of innovation. 

The opportunity is here for providers, and just as there is a need to manage video content, there are new applications that are coming online. Computer vision is one of the newest technologies that allows objects and scenes to be analyzed based on a set of criteria. So, the race to intelligence, along with the increase in the consumption of video, creates the perfect storm in the enterprise. 

Now, there is no doubt that video is part of the digital workplace and it will never go away. The challenge to do events at scale during COVID-19 is really what has opened up the opportunity for so many providers. Many enterprises still struggle with delivering non-meeting video to employees. However, we have seen now that many are for both onboarding, training, and doing things such as internal help desk support. 

Enterprise video providers face the opportunity to adapt their offerings to meet the needs of the enterprise. The key focus is on employee engagement and customer experience. This Aragon Research Globe evaluates 14 providers who are making a difference in enterprise video.