July 28, 2022
Blogs
Introducing The Digital Workplace Weekly Blog Series
By Jim Lundy Introducing The Digital Workplace Blog Series This is the first in a series of blogs about the digital workplace, a topic that we cover often at Aragon Research. While many people write about the
July 26, 2022
VP of Research, Betsy Burton Brings You a New Blog Series on Business Transformation
By Betsy Burton Let's face it, business transformation sounds great and exciting but supporting business transformation is a lot more complicated than simply adopting the term. Business transformation is ab
July 22, 2022
Meta’s New AI Tool Brings Precision to Generative Content
By Adam Pease It’s been an interesting year for anybody interested in AI’s potential to generate media. With OpenAI’s DALL E 2 revealing near-photorealistic image generations, many feel we are on the verge of a br
What Does Product Planning Look Like in 2022?
By Paula Quiroz In this blog, we answer the most common questions that come up regarding product planning: What is Product Planning? Product planning is the processes a business uses to plan the development a new prod
July 21, 2022
July 2022 Aragon Cares: Love For Our Elders
By Cindy Khantushig For this month's Aragon Cares, the Aragon Research team gathered together to write letters for Love For Our Elders to help combat loneliness and social isolation among older adults. According to
July 13, 2022
Meta Messaging Conflates AR/VR and Metaverse
By Betsy Burton I recently saw a Metaverse advertisement on television that suggested that Metaverse and AR/ VR are equivalent. This is just marketing. Consumers and businesses interested in AR/VR technologies and/or Meta
July 8, 2022
What is Marketing Operations (Mops) and Other Important Questions
By Paula Quiroz Here are answers to the top most frequently asked questions about Marketing Operations: What is marketing operations (MOps)? Marketing Operations (MOps) refers to people, processes, and t
A Guide to Multichannel Contact Center
By Paula Quiroz A call center is often times the first and primary method of communication between a business and its customers or prospects, helping move them further along the company's customer journey.
July 7, 2022
Technology and Business Layoffs, The Silent Dance of Productivity
By Ken Dulaney Can businesses expect layoffs in the near future? At a recent Aragon Research event I sat with a few of our technology vendor executives for a nice chat during dinner. They had all tamped dow
Google LaMDA: Is Sentience in The Eye of The Beholder?
By Betsy Burton On June 6, 2022, Google placed Blake Lemoine, one of its senior engineers working on personalization algorithms and AI, on paid administrative leave. The reason was that Mr. Lemoine claimed that Googleâ€
June 30, 2022
What is Business Architecture?
By Betsy Burton For years, I have been talking with organizations about the importance of business architecture as a critical part of enterprise architecture. Many organizations are getting that it is import
4 Tips For Growing Your Business by Turning a Service Into a Product
By Paula Quiroz Entrepreneurs often face many challenges – one of the the biggest hurdles for service providers is figuring out how to scale their business. This hurdles occurs because often times, businesses that
What Are the Top 3 Customer Support Trends of 2022?
By Cindy Khantushig What is your first step to resolving an issue with a product or service? You may eventually find yourself reaching out to customer support, the team responsible for helping out with a p
GitHub Opens Up Its AI-Assisted Coding Tool to the Public
By Adam Pease GitHub just announced the release of its Copilot artificial intelligence solution for developers. The tool, which has been in a closed beta for some time, will now be publicly available for $10 a month. Th
Top Customer Engagement Trends and Insights – 2022
By Paula Quiroz A strong customer engagement strategy is essential: 84% of companies that work to improve their customer engagement strategies report an increase in their revenue. Besides increasing revenue and sale
June 29, 2022
DocuSign CEO Dan Springer is Ousted as Growth Slows – What just happened?
By Jim Lundy Dan Springer, the CEO of DocuSign, announced he was stepping down last week. After a few years of strong growth, the company posted a big earnings warning. This growth warning occurred at a ti
June 24, 2022
Why Leading Industries Are Investing in Interoperability
By Paula Quiroz Interoperability is an integral part of business. With remote and hybrid work making the workplace more global and interconnected, interoperability provides key business benefits. So, what is interope
June 23, 2022
Business Transformation Requires Future State Thinking, First and Foremost
By Betsy Burton For years I've been advising enterprise architects to focus on their future state first and foremost, and then to use this future state focus to guide and inform how they evolve their current state. I have