September 2, 2022
Blogs
The Benefits of Account Segmentation
By Paula Quiroz How Account Segmentation Benefits Both Customers and Businesses What is account segmentation? Account segmentation is the process of dividing customers into categories. This grouping is based on co
September 1, 2022
The Race to Intelligence and Why Future Revenue Streams Depend On It
By Jim Lundy Why C-Suite Executives Need to Embrace AI as a Strategy We have had this conversation with clients many times. The 4th Industrial Revolution is here and it is time to embrace the strategy of adding int
August 31, 2022
What Does CMO Stand For?
By Cindy Khantushig What Does CMO Stand For? CMO stands for Chief Marketing Officer. A Chief Marketing Officer is a C-level corporate executive responsible for managing marketing activities in an organizati
August 30, 2022
Product Managers Can Make Great Business Architects
By Betsy Burton Two weeks ago, I wrote a blog on recruiting business architects. I discussed program managers, relationship managers and business strategist. I also discussed the opportunities a
August 26, 2022
What Is Revenue Operations (RevOps)?
By Paula Quiroz What is Revenue Operations (RevOps)? Revenue operations (RevOps) is the process of streamlining the efforts of their revenue-generating teams – marketing, sales, and customer success teams – with
August 25, 2022
The Shift to Industry Clouds is Here
By Jim Lundy The Race to Win the Cloud Wars Has Shifted It is no longer about horizontal SaaS Services. The shift to industry clouds is here. This blog discusses this shift and how many Tech Titans have already
August 23, 2022
Is a Charter Necessary to Start a Business Architecture Discipline?
By Betsy Burton Is a Business Architecture Charter Necessary? This is a very common question from clients, particularly from clients in extra-extra-large organizations. I will also be honest that this was
August 19, 2022
A Guide For Improving Crucial Customer-Facing Skills
By Paula Quiroz This blog serves as a guide to the different types of customer-facing roles and how employees can improve their skills within these roles: What is a customer-facing role? A customer-facing role is
What is B2B Marketing Automation?
By Paula Quiroz What is B2B marketing automation? Marketing automation refers to the automated processes that organizations use to facilitate various marketing activities. For Business to Business (B2B) marketing
August 18, 2022
The Slow Return to the Office vs the Fast Return to Events
By Jim Lundy The slow return to the office vs the fast return to events More enterprises are talking about the return to work – in fact, many enterprises are now mandating it in Silicon Valley and on Wall Street.
August 2022 Aragon Cares: DonorsChoose
By Cindy Khantushig August 2022 Aragon Cares: DonorsChoose IT’S BACK-TO-SCHOOL SEASON! It’s the time of the year when teachers and students return to school for another year of learning. Whether the school yea
August 16, 2022
How Do We Find and Recruit Great Business Architects?
By Betsy Burton The good news is that over the past 5-8 years, the number of people with the title of “Business Architect” has boomed. In addition, there are people in several adjoining roles th
August 15, 2022
NVIDIA Pushes Metaverse at SIGGRAPH 2022
By Adam Pease This last week at its SIGGRAPH 2022 conference for computer graphics, NVIDIA unveiled a number of upcoming innovations in graphics processing and creative tools. In particular, its announcements focused
August 11, 2022
Invest in Sales Coaching and Learning Now
By Jim Lundy Invest in Sales Coaching and Learning Now One of the biggest questions we get asked is, "What are the best practices to deal with a slowing economy?" The answer is simple: invest in your people, and i
August 9, 2022
How Do Business Architects Gain and Retain Management Support?
By Betsy Burton How Do Business Architects Gain and Retain Management Support? One of the questions we commonly hear from clients starting a business transformation effort is, “How do we garner and retain ma
August 4, 2022
Application Proliferation – Building out Departmental Tech Stacks
By Jim Lundy Application Proliferation - Building Out Departmental Tech Stacks The race to the Cloud meant a new race for SaaS applications. More than 12 years ago, the battle cry was that users were out of con
August 3, 2022
Apple’s M1 and M2 Processors Driving More Innovation at Apple
By Jim Lundy We have said this before, the best move Apple has made in recent years is to break free of the Intel chipsets that were powering its Macbooks. This blog discusses Apple's move to their self
August 2, 2022
What Are the Benefits of Supporting Business Architecture?
By Betsy Burton What are the benefits of supporting Business Architecture? Let me be very clear, organizations that are seeking to support business transformation must define their business architecture. Why? B
August 1, 2022