By Jim Lundy
Box Dives Deeper into Content AI
There is a war for your content and it is more than just managing it. It is about understanding your content via what Aragon Research calls Content AI.
To date, Content AI has been the preview of the large cloud providers and some such as Microsoft via their Syntex for SharePoint. With Box’s major update to its AI platform, Box is going deep into both Content and overall Generative AI.
Analysis of Box AI – Picking up the Pace on AI Innovation
Box AI builds upon his previous offering called Box Skills to offer a generative content set of capabilities for both generating content as well as summarizing it. They are not new to AI as Box Skills has been around for several years, but this is news. This is a major update to the overall approach and the overall investment in AI.
To us, the new Box AI offering puts them closer to where Microsoft is heading with both its Syntex for SharePoint and its Copilot AI offerings. (See our brand new Globe for Enterprise Content Platforms that was announced today – add link).
The War for Content is Here – and It Just Got More Complicated
The issue at hand is not just racing to offer ChatGPT generative content options. It is about IP ownership and the overall approach to managing your enterprise content. Enterprises need to look at their entire content life cycle and how they will add. AI capabilities to their current products and services. Enterprises that race to just turn on ChatGPT services risk losing valuable IP to these open source knowledge lakes.
Managing Your Content and Knowledge
Just this week, Samsung banned the use of ChatGPT because some of its data found its way into OpenAI’s ChatGPT knowledge lake engine. We will see more examples where companies did not have solid policies for the use of AI and and generative AI and lost control of their intellectual property.
Develop Standards and Evaluate Providers Carefully
Enterprises need to take a go-slow approach before adopting products and services. It’s not just about the service level agreement, it’s also about control of your IP. A firewalled approach where your data and knowledge are kept separate from an open repository such as ChatGPT is always the better approach. Talk to Aragon about developing your specific policies to protect your IP.
Bottom Line
Box is well positioned for the coming wars for your content and your IP. Resist the urge to jump into widespread usage of ChatGPT services. The better approach is to have a set of standards and use providers, such as Box, Microsoft, and others who will help you to protect your content and IP – and prevent it from getting out into the wild.
Aragon Research’s Q2 2023 Research Agenda
Sign up for our free LIVE webinar with CEO & Founder, Jim Lundy!
Aragon Research’s Q2 2023 Research Agenda
Aragon Research provides the most in-depth and exclusive Visual Research along with trusted advisory to help your business navigate disruption and outperform your goals. Our research is designed to help you understand the technologies that will impact your business–using a number of trusted research methodologies that have been proven to help organizations like yours get to business outcomes faster.
On Wednesday, May 17th, Aragon Research CEO and Lead Analyst, Jim Lundy, is hosting a complimentary webinar to walk you through Aragon’s Q2 2023 research agenda.
This webinar will cover:
- Aragon’s coverage areas, analysts, and services
- Research offered by Aragon, including Visual Research
- The research agenda for Q2 2023
- Sneak peek at what’s coming in Q3 2023
This blog is a part of the Digital Workplace blog series by Aragon Research’s CEO, Jim Lundy.
