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Europe Moves to Regulate Generative AI

By Adam Pease

 

Europe Moves to Regulate Generative AI

Lawmakers in Europe have convened to advance a new regulatory framework for AI in Europe, specifically focused on generative AI. This blog discusses the news and its implications for the market.

The EU’s New AI Act

Last week, the European Parliament approved the new AI Act, bringing a bill designed to regulate and implement safety checks on emerging AI closer to passing. These new rules are framed in terms of risk assessment, focusing on areas like misinformation, manipulation, surveillance, and exploitation.

If passed, the new law would, for example, ban systems that utilize biometric categorization systems based on characteristics deemed by the bloc as ‘sensitive.’

Further, the act would implement regulations on ‘foundation models’ or base models, such as OpenAI’s ChatGPT. These regulations would put pressure on foundation model providers to utilize data and build applications that are in line with the EU’s interpretation of human rights, environmental safety, and democratic values.

Further, they would prohibit providers from using data that violated EU copyright law.

Regulations and the AI Market

Increasingly, many are calling for more regulatory attention to emerging AI systems. Just recently, Geoffrey Hinton, a scientist at the center of modern neural network research, departed Google citing concerns about AI safety. Aragon expects to see a wave of AI regulation in the near future, though the US is likely to take a less strict approach than the EU.

By implementing such regulations, the EU does risk limiting its share of an emerging market that is at the forefront of technology hype. Some have criticized the Act as overly broad, suggesting that its commitments to safety would end up locking harmless AI applications out of the race, because they fall into the scope of prohibited applications. Additionally, the focus on data and copyright could limit the activity of large providers in Europe, considering the outstanding data ownership questions surrounding OpenAI’s own datasets and AI training processes.

Bottom Line

The EU hopes to set a global standard with its now AI Act. Whether or not the Act does pass, it portends a future of increased regulation for the emerging generative AI market that businesses should pay close attention to.


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This blog on is part of the Content AI blog series by Aragon Research’s Analyst, Adam Pease.

Missed the previous installments? Catch up here:

Blog 1: RunwayML Foreshadows the Future of Content Creation

Blog 2: NVIDIA Enters the Text-to-Image Fray

Blog 3: Will OpenAI’s New Chatbot Challenge Legacy Search Engines?

Blog 4: Adobe Stock Accepts Generative Content and Meets Backlash

Blog 5: OpenAI Makes a Move for 3D Generative Content with Point-E

Blog 6: ChatGPT and the Problem of Detecting AI-Generated Content

Blog 7: Content AI: Voice AI Takes a Step Forward

Blog 8: AI in the Courtroom: Are Robot Lawyers the Future of Law?

Blog 9: GitHub Copilot and the Legality of Generative Content

Blog 10: Google Steps into the Chat AI Ring with Bard, Anthropic Investment

Blog 11: Exploring Google Bard’s Botched Demo

Blog 12: Meta AI Is Working at the Intersection of Robotics and Generative AI

Blog 13: Meta’s New AI Model Leaks

Blog 14: Students in China Use ChatGPT from Behind the Firewall

Blog 15: OpenAI’s ChatGPT API Will Transform Application Experiences

Blog 16: Microsoft Announces Copilot X, GPT-4 Integration

Blog 17: BloombergGPT Brings Generative AI to Finance

Blog 18: Stability AI Releases Its First Large Language Model: StableLM

Blog 19: OpenAI to Patent ‘GPT’

Blog 20: Pinecone and the Power of Vector Databases for AI

Blog 21: Alphabet Plans New Generative AI Announcements for Google I/O

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