Google Vids Put the Learning Industry on Notice with Intelligent Creation 

By Jim Lundy

 

 

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Hot product @Google Vids – auto creation of video – who cares about slides #GoogleCloudNext pic.twitter.com/aCriaUByMk

— Jim Lundy (@JimLundy) April 9, 2024

 

Google Vids Put the Learning Industry on Notice with Intelligent Creation 

Aragon Research has predicted learning assistants for several years. Google just announced Google Vids and what I would call it is a video creation assistant that will change the learning and training market forever. This blog covers the announcement and the implications of creating videos.

Note: I am at Google Cloud Next in Las Vegas this week, and this is the first in the series of blogs on all of their news.

What is Google Vids?

Google Vids is a major addition to Google Workspace. It will be on par with Docs, Sheets, and Slides, Google Vids is essentially an AI-based video assistant that will help a user to storyboard a video, select scenes, and allow you to do a voice-over, or you can use a Google-supplied synthetic voice.

Also, Google Vids comes with a series of templates that you can start with or you can just start adding your different content to build your storyboard.

Google Vids and the Training and Learning Market

Creating how-to videos which is critical for learning exercises is now significantly easier and faster with Google Vids. In the past users often had to use a standalone video creation app, and there was a steep learning curve so many people just avoided making videos altogether.

One of the most significant capabilities of Google Vids is it has it built-in storyboarding feature. This is why we think how-to courses will be so critical to create and now with Google they’ll be fast and easy.

Google Vids and MicroVideo 

Last year Aragon wrote a research note on the rise of microvideos which are short clips of 30 seconds to under 3 minutes long. Today many users create these videos for, entertainment purposes on social media, such as Instagram, reels, and TikTok.

Google Vids vs Microsoft Clipchamp

What many people may not realize is that Microsoft launched a product called Microsoft Clipchamp in the summer of 2023, but it was a quiet launch. 

Clipchamp is a video editing tool that doesn’t have all the AI capabilities of Google Vids. Microsoft does include ClipChamp in some of their Microsoft 355 Subscriptions. That said, they’ve been very quiet about this video offering, probably because they’re waiting to see the market reaction.

Bottom Line 

Google Vids is now a next-generation, AI-assisted creation platform, and we expect to see strong adoption. With over 30 billion views of YouTube shorts a day, it is clear people want to consume more videos.

 

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