By Adam Pease
OpenAI In Talks with Hollywood to Debut Sora Video Model
OpenAI’s Sora video generation AI model turned heads earlier this year when it showed a striking ability to generate realistic footage that blew other examples of AI-generated video out of the water.
This blog discusses emerging news about a partnership between OpenAI and Hollywood involving Sora, and its implications for the AI industry overall.
AI and the Film Industry
News has been circulating that OpenAI has been showing off its new video generation tool to leading film studios. While it’s unclear exactly where these early conversations will lead, it seems like OpenAI is recognizing Sora’s potential to disrupt the existing entertainment industry and trying to find agreeable stakeholders in that space.
AI already presents a major challenge to the entertainment industry, with the rise of generative writing tools already connected to growing strikes by creatives across the sector. Many view tools like Sora as a threat, one that could displace actors, editors, and directors alike.
For the film industry, the advent of Sora will be a crucial turning point for generative AI, and it remains to be seen how industry leaders will respond.
OpenAI Brings Sora to Creators First
While it is in talks with unspecified film studios, OpenAI has also released Sora to a select group of artists and creatives to showcase the model’s capabilities. Its first releases demonstrate impressive visual fidelity, complexity, and long-term coherence—capabilities that could position it to disrupt mainstream film production if they can be steered easily by operators.
While some creators will no doubt welcome tools like Sora with open arms, others have expressed extreme resistance, suggesting that the rise of generative AI will lead to the end of creative work. We expect the realistic outcome to land somewhere in between, with work shifting to accommodate the new capabilities of AI models.
Still, outstanding question—such as the intellectual property OpenAI used to train Sora—may present a major roadblock to cooperation with existing industries and creators. Time will tell whether OpenAI can win over the entertainment sector.
Bottom Line
OpenAI is making strides to take Sora into the mainstream with its bid for Hollywood acceptance. Still, it faces an uphill battle related to creator resistance and intellectual property rights that may be a challenge to surmount.
Follow the Money: Modernizing Enterprise Content in the Age of AI
See Analysts Adam Pease & Jim Lundy, LIVE on Thursday, March 28th, 2024 at 10 AM PT
In today’s landscape, numerous enterprises confront a pressing dilemma: their aging content management systems still harbor valuable assets that could be harnessed.
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Key topics for discussion include:
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