Table of Contents
Summary
Introduction
The Drive to Innovate
Digitizing Business Processes and the Rise of Sales Enablement
Sales Enablement Is Key
Automating Document Creation
Mobile First Sales Enablement Delivers a Productivity
The Shift to Sales Engagement Suites
Putting Machines to Work
The Rise of Video Content for Sales and Marketing
Content Marketing: The Art and the Science
Aragon Advisory
Bottom Line
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Aragon Research Predictions for Sales and Marketing, 2016 Overview
The Aragon Research Predictions for Sales and Marketing, 2016 examines ten key predictions that serve as the basis for what the future of sales and marketing will look like.
In 2016, the pressure to deliver in both sales and marketing is reaching intense levels. Both areas of the enterprise need to take action to help their organization reach higher levels of performance and engagement.
Our ten predictions for 2016 will help sales and marketing professionals focus on their current and future technology decisions.
