By Jim Lundy
(Aragon Research) – It’s a story that isn’t well known outside of Silicon Valley, but at least one fast-growing Silicon Valley Software firm is using AI (Artificial Intelligence) to grow revenues at a record pace.
AI and Sales: Is it Too Early?
In sales, the term ‘putting the machines to work’ is becoming more common, as more of the sales cycle becomes digital and relies on apps and other tools. But now we’re pivoting away from unintelligent applications to smart ones, ones that leverage capabilities such as Guided Selling, which can tell a sales professional which leads to focus on based on their likelihood of converting.
But the question is – how well does Guided Selling and other AI-powered selling capabilities actually work? While this technology seems fairly new, areas such as Predictive Lead Scoring have already received major attention from big technology firms. This may be a big reason why the first area of automation for Salesforce’s Einstein was Predictive Lead Scoring.
P.S. I talk more about this in my new podcast about Sales and AI.
The Benefits of Being an Early Adopter
Even though Salesforce introduced Einstein in September of 2016 – and even announced a new internal research group dedicated to AI – many users have still not put it into production. But once you see what the benefits are to using this technology, it becomes clear that waiting to put it into practice is the biggest risk.
Why?
Because your competitors are using it, and they’re growing faster than you are.
Case Study: Measuring the Value of AI
During my upcoming webinar on May 25th, I will be unveiling the case study of a firm who was one of the early adopters to use AI in sales – and how they used it to grow their pipeline and revenues 5x.
Ready to learn who they are and how AI can help accelerate your sales success, too? Register here, and I’ll see you on May 25th!