Video Content is exploding. It is all about how to put Video to work in the enterprise, and the possibilities are limitless; the creativity endless. From video recruiting to video tutorials, every avenue of the enterprise presents itself as an opportunity for video implementation.
Why have a new recruit suffer through a 200 page onboarding document when they can watch a three minute onboarding video? Video is allowing the enterprise to become more efficient and productive than ever before, and enterprises that are not leveraging video are going to get out-competed.
The Rise of Video Content Management
As video becomes a pervasive element of the innovative enterprise, the need to manage content produced by video (content that includes interactive presentations, how-to videos, and webinars) becomes of the utmost importance. This is important not just from an organizational standpoint, but from a security standpoint as well.
Video Content Management tools and systems need to be functional for ease of use and accessibility. But they should also be able to provide secure authentication. Read more about VCM in our Research note: Manage Interactive Content With VCM.
Who are the Providers in Video Content Management?
Video is becoming a normal part of the enterprise’s arsenal of sales, communications, training, and marketing tools. This in turn will increase the competitiveness between video content management providers, who will race for the spot to successfully and securely manage video content. Choosing the right Video Content Management provider will help an enterprise successfully leverage all of their video assets.
We evaluate fourteen different VCM providers in our Globe for Video Content Management. Discover who’s right for your enterprise by reading our analysis here.
Putting Video and Web Conferencing to work in Sales
Web/Video Conferencing In Sales Communications
One of the video use cases that enterprises are beginning to adopt is leveraging video conferencing, which has the power to enhance interactions with both prospects and clients. In today’s age of teleworking and increased business travel, video conferencing recreates personable, face-to-face interactions to allow for a more memorable and productive interaction. This is end-result is something that a phone call or an email can’t deliver in the same way.
Read more about this in our Use Web Conferencing to Boost Sales Communications research note.
Why you need an Enterprise YouTube
Besides choosing a VCM provider, enterprises need to be able to centrally manage the video content they create. They also need to deliver their content in a format that is easily accessible to their desired audience. There is no better way to achieve this than by creating an enterprise YouTube channel. YouTube allows video content to be searched and streamed, allowing for greater reach, which is especially pertinent to delivering information that needs to be marketed. Read more about why your enterprise should adopt a YouTube channel here.