Top 5 Digital Marketing Trends to Look Out for in 2023
As we go into the new year, marketers are doing what they do best–looking for ways to revamp and improve their marketing strategies and technologies in order to:
- Increase Brand Awareness
- Build Trust
- Reach the Target Audience
- Drive Conversions
With new technological advances and changes in customer habits, marketers must stay on top of the digital marketing trends in 2023:
Digital Marketing Trend 1 – Micro Video also referred to as TikTok for the Enterprise
Short form videos like those seen on TikTok and Instagram Reels are taking over consumers’ attention.
For businesses to stay relevant, they need to create content in formats their customers prefer to engage in.
RELATED ARTICLE: TikTok Has Gone Viral: The Good, the Bad and the Ugly
Digital Marketing Trend 2 – Direct and Concise Messaging
Long-winded communication is out!
Communicating in short headlines is essential for garnering attention–especially on mobile devices where short-form content is preferred by users.
Digital Marketing Trend 3 – Artificial Intelligence
So how is artificial intelligence (AI) being used for marketing? Almost every marketing channel has integrated AI. This trend is not likely to slow down as we go into the new year.
AI marketing uses artificial intelligence technologies to make automated decisions based on data collection, data analysis, and additional observations of audience or economic trends that may impact marketing efforts. AI is often used in digital marketing efforts where speed is essential.
Digital Marketing Trend 4 – Metaverse
Huge powerhouse companies have announced metaverse experiences for their audiences and although smaller companies don’t have use cases for the metaverse quite yet, they shouldn’t get left behind.
If they haven’t already done so, companies should begin doing their own research and experimenting with the metaverse.
Digital Marketing Trend 5 – Chatbots
Today, chatbots are incredibly good at mimicking human voice and written communication. Chatbots have come a long way from just being able to redirect users to a human customer representative.
Now chatbots have the capability of providing great customer service, a key marketing strategy.
RELATED ARTICLE: 5 Ways Conversational AI is Boosting CX and EX