By: Betsy Burton
Calling All iPaaS and tPaaS Providers: It’s Globe Time
Over the past several years, I have written a lot about business transformation from the perspective of helping organizations understand their business strategy, goals, transformation plans and change management requirements.
The bottom line is that organizations must understand that business transformation requires a significant investment in business, people, and process change that is then supported by information and technology.
There is a critical technology and services part of business transformation.
To support business transformation, organizations typically need to integrate existing, new, and emerging technologies and services.
They need to access, integrate, manage, and analyze huge sets of data and content.
And, they need to architect new systems including business, processes, applications, services, information, and technology.
This is where a Transformation Platform as a Service (tPaaS) platform can be extremely helpful.
What is tPaaS?
The market consists of the set of providers of cloud services that specifically enable customers to reimagine and transform their business.
It provides business modeling and process modeling capabilities, critical digital business services (business architecture and design services, embedded AI, advanced analytics, automation), and integration to new and emerging technologies (IoT, robotics, connectors, etc.).
The providers may provide public, private, and hybrid cloud services.
In addition, we would expect leading providers would support both business strategy and model architecture consulting services, including any solution design and implementation services.
How is it Different From iPaaS?
Unlike iPaaS, which is rooted in a traditional IT-centric integration perspective, tPaaS is specifically focused on developing a new, innovative business first and foremost (business strategy, models, processes).
It also enables customers to experiment with these new business models while enabling integration with emerging business-driven technology and existing technology infrastructure.
However, it is important to recognize that it is an evolution of the iPaaS market.
The market criteria must include all the capabilities for iPaaS, such as:
- Integration management execution, and monitoring
- File and data transfer and quality
- Messaging and event management
- Low-code development (connectors, interfaces, etc.).
And must provide business transformation services, such as:
- Scenario planning
- Business strategy planning
- Customer experience management
- Business model design and experimentation
- Industry templates and services
Figure 1: Evolution of iPaaS and tPaaS Markets
Calling All iPaaS and tPaaS Providers
Granted the market is just emerging.
However, we are finding significant client interest as organizations begin to look for business transformation opportunities in this new digital-first economy.
In addition, the market becomes increasingly critical as organizations continue to adopt new and emerging technologies that are AI-enabled such as robotics and RPA, digital twins, work management capabilities.
If you are a provider for both platforms, we would be interested in hearing from you at info@aragonresearch.com.
Also, if you are an end-user and you have your favorite of the two providers, we would be interested in hearing from you.
Once a provider is nominated, we will send out a market criterion note and survey.
Based on these results we will likely schedule a quick briefing during which you can share your product information, demos, and references.
Bottom Line
This is your opportunity for market inclusion into our second annual tPaaS market analysis.
If you participated last year, we will be sending you a survey very soon.
And if you want to be considered for inclusion this year, we would love to hear from you at info@aragonresearch.com.
Looking forward to hearing from both providers, and to releasing this research to our clients!
This blog is a part of the Business Transformation blog series by Aragon Research’s VP of Research, Betsy Burton.
