By: Craig Kennedy
Bing and ChatGPT—Your Co-Pilot When Searching the Web
On Monday, February 7th, Microsoft held a big press event and made it official, announcing a major innovation for its Bing search engine and Edge browser.
Microsoft Chairman and CEO Satya Nadella stated in his opening remarks for the announcement event “It’s a new day in search … in fact, a race starts today”.
Bing and Edge Get Smarter
Microsoft announced the launch of its new AI infused Bing search engine combined with an updated Microsoft Edge browser, both powered by the same technology from OpenAI used in the wildly popular and apparently addictive ChatGPT chatbot.
Microsoft Prometheus
Microsoft is leveraging its investment and partnership with OpenAI by developing a proprietary integration to OpenAI’s large language model (LLM) designed specifically for search. Microsoft is calling this the Prometheus model and is claiming the model will yield far more relevant, accurate, and timely results.
Search Gets Conversational
Additionally, the user experience when browsing will be enhanced and more conversation like. Instead of a list of URLs that match a request, the new search will review the results found from across the web.
It will provide a conversational summary to answer what you’ve requested, fully annotated with source locations to enable you to dig deeper and gather more details.
An additional chat feature will enable you to iteratively refine your search until you get the results you’re looking for.
Microsoft Edge Becomes Collaborative
Microsoft Edge is getting infused with AI to provide new features as well.
Edge Sidebar will allow you to do things like generate a summary of a lengthy report displayed in the browser.
New chat functionality will allow you to continue refining the summary to format to your liking, and even gather more information from the web to provide comparisons.
A new compose feature will allow you to generate text content right within the browser, and then iterate and tune the content based on follow-on prompts within chat. The browser will understand what web page you’re currently on and act accordingly.
Bottom Line:
Microsoft is about to disrupt web search which Google has dominated for years. Integrating artificial intelligence (AI) deeply into web browsers and search engines is a real game changer for how people will continue to interact with the web.
This announcement is the initial salvo of what is soon to be an all-out war between Google and Microsoft, vying for the lead in intelligent web interactions.
Google has already announced its ChatGPT competitor, and it will be interesting to see how quickly it responds to this latest announcement from Microsoft.
For more coverage on generative content trends, catch analyst Adam Pease’s upcoming LIVE webinar for FREE.
Tuesday, February 28, 2023 at 10 AM PT / 1 PM ET!
Leverage the Latest Generative Content Tools and Trends
Discussion of the generative content market has exploded in the past year as tools like ChatGPT and Stable Diffusion reveal the power artificial intelligence has to automate critical processes for content creation and business communication.
Emerging AI models make it possible to generate text, voice, images, code, and more, as many exciting developments in open source and emerging SaaS products have the market moving at a dizzying speed.
Join Aragon Analyst Adam Pease on Tuesday, February 28, 2023 where he will discuss how to leverage the latest trends and content in generative content.
This webinar with Adam will:
- Bring you up to date on the latest developments generative content
- Give you tools that your business can leverage right now
- Cover recent research about the trends that are shaping the direction of the market.
This blog is a part of the Digital Operations blog series by Aragon Research’s Sr. Director of Research, Craig Kennedy.
Missed an installment? Catch up here!
