8 Sales Strategies to Boost Sales in 2023
This 2023, set up your sales team for success.
Here are 8 sales trends that may deliver strong sales results in the New Year.
Set Realistic Sales Goals
Set realistic goals for your team. Setting sales goals and managing them effectively is key to hitting key performance indicators (KPIs).
Use data to help you set measurable goals and then create a plan that makes these goals achievable.
Communicate
Your entire organization should know your sales plan. Communicate the goals to the entire company so that everyone knows the specific role they play in supporting your sales team.
Track Performance Metrics
Tracking performance metrics is essential in 2023. As Betsy Burton, Aragon Research’s VP of Research, states:
- Metrics Must Be Linked To Business Strategy
- Metrics Must Be Achievable
- Metrics Must Be an Incentive
- Metrics Must Be Agreed To
- Metrics Must Not Be A Surprise
- Metrics Must Be Updated
RELATED ARTICLE: Define Positive Performance Metrics for the New Year
Leverage Video
In 2023, leverage video and step away from long winded written content to communicate the value of your product or services. Now more than ever, customers are demanding more video experiences.
RELATED ARTICLE: Enterprise Dilemma: Employees and Customers Want More Video Experiences
Focus On Activities That Drive Results
In sales, activities influence results. Focusing on the sales activities that are known to drive result will help your team meet goals, leading to a more successful, motivated team.
Stay Consistent
Consistency is key. Sales professionals must commit to consistent prospecting.
Automate In Order to Manage Your Time Effectively
Sales automation decreases errors and fosters creativity.
As you delegate more labor-intensive and repetitive tasks to automation tools, you leave additional time for your sales team to develop more creative ways to sell your products or services.
Pivot Accordingly
Your sales strategy should be flexible when the situation requires it. Rigidly sticking to strategies that are demonstrating poor results will waste your team’s time and efforts.
RELATED ARTICLE: Top 5 Digital Marketing Trends to Look Out for in 2023
Want to learn more about how to boost sales in 2023, talk to an Aragon Research analyst today.
Upcoming Webinar
Top Technologies for 2023 and Beyond to 2028
Do you know what top technologies and technology trends that your organization must pay attention to in 2023 and beyond?
This year, we explore the Top Ten Technologies for 2023 and 2028. Join VP of Research, Betsy Burton and CEO, Jim Lundy for this presentation during which we will provide a definition of each of the top technologies, highlight evidence, and deliver actionable advice for how organizations should integrate these technologies into their business and IT portfolio.
- What are the top technologies for 2023?
- What are the top technologies for 2026?