By Jim Lundy
The CoMarketing Clouds Category is Here
A new category identified by Aragon emerged today. It is called CoMarketing Clouds (CMCs) – driven by the need for a new integrated stack powered by Generative AI. This blog provides some highlights of the new category we announced.
CoMarketing Clouds – The Now Moment is Here
Even in 5 short months, marketers have realized that Generative AI is good at content creation and that is without any focus on marketing. CoMarketing Clouds will change all that. Today, we announced this new category. You can read the press release here and look at the summary of the research note here.
Is CoMarketing a Fad?
No, the marketing space has become fractured with too many best-of-breed solutions that claim automation of campaigns and journeys but do little of that. So no, CMCs are not a fad. This category represents a fundamental change to the way marketers work and create, content (including pages), generate and automate campaigns and more.
Why CoMarketing Now?
There is one reason for CoMarketing Clouds and the answer is automation. The automation of marketing is truly here and this is the biggest benefit this category will offer. There will be many providers of CMCs, so expect to see many announcements in the coming weeks and months.
Bottom Line
Generative AI is real and it is poised to help marketers with their daily lives – particularly connecting and engaging with prospects and buyers. Aragon has a history of declaring categories— going all the way back to Digital Transaction Management in 2014. CoMarketing Clouds could be one of the breakthrough AI-powered categories of the modern era. We will be watching and covering this space.
Looking to learn more about CoMarketing Clouds?
Take a look at the full Research Note>>
This Research Note will introduce and define CoMarketing Clouds (CMCs), discuss who CMCs will benefit, and instruct enterprises on how they can put CMCs to work in their marketing departments.
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Aragon Research’s Q2 2023 Research Agenda
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