February 29, 2024
Marketing
November 17, 2023
2024 Sales and Marketing Trends Shaped by AI
As we step into 2024, sales and marketing is undergoing a profound transformation, driven by advancements in Artificial Intelligence (AI). The year 2024 promises to be a pivotal moment, as businesses harness the power o
May 26, 2023
What’s the Difference between Sales and Marketing?
Leveraging the Synergy between Sales and Marketing By Paula Quiroz In business, two essential functions play a pivotal role in driving revenue and customer acquisition: sales and marketing. While often used interc
May 16, 2023
The CoMarketing Clouds Category is Here
By Jim Lundy The CoMarketing Clouds Category is Here A new category identified by Aragon emerged today. It is called CoMarketing Clouds (CMCs) - driven by the need for a new integrated stack powered by Generative A
May 15, 2023
The Future of Marketing: Embracing and Leveraging CoMarketing Clouds
The marketing landscape is rapidly evolving, driven by the need to cater to individual buyer preferences and the demand for personalized experiences. Aragon Research's expert analysts pr
April 6, 2023
The Impact of Workplace Automation in 2023
By Brandon Mayers Over the years Workplace Automation has made a major impact on the business world. With the new advancements in Artificial Intelligence, many businesses have turned to using automation to
March 30, 2023
The Sales and Marketing Power Couple in 2023
By Brandon Mayers Over the years the relationship between Sales and Marketing has evolved significantly. This blog will go into depth on how the modern relationship between Sales and Marketing was develope
September 2, 2022
The Benefits of Account Segmentation
By Paula Quiroz How Account Segmentation Benefits Both Customers and Businesses What is account segmentation? Account segmentation is the process of dividing customers into categories. This grouping is based on co
August 19, 2022
What is B2B Marketing Automation?
By Paula Quiroz What is B2B marketing automation? Marketing automation refers to the automated processes that organizations use to facilitate various marketing activities. For Business to Business (B2B) marketing
April 8, 2016
Medium announces Medium for Publishers
This week, publishing platform Medium announced Medium for Publishers, “designed to give more tools and horsepower to bloggers and publishers across the web.” Similarly, Facebook announced that its publishing capabilit
March 29, 2016
Instagram: A B2B Marketer’s Friend?
by Patricia Lundy Instagram has been getting flack for its recent updates—even as of this morning, the logout button has disappeared from account settings, disabling a user from logging out of their account. This is e
March 21, 2016
Google Jumps Into Marketing: Is Analytics Enough?
By: Patricia Lundy Last week Google announced Google Analytics 360 Suite for enterprise marketers. Currently available in limited Beta, it’s essentially a data center that integrates with your CRM platform to reveal i
January 19, 2015
Movers and Shakers in Marketing, 2015
By Jim Lundy It is a question I get asked often: Who are the movers and shakers in marketing—the ones who make a difference? In 2015, Aragon Research has identified new movers and shakers in marketing and they exten
February 11, 2013