What is B2B Marketing Automation?

By Paula Quiroz

What is B2B marketing automation?

Marketing automation refers to the automated processes that organizations use to facilitate various marketing activities. For Business to Business (B2B) marketing professionals, it’s often used to secure leads and monitor their account needs before and during the customer lifecycle.

There are various uses for marketing automation, such as:

• Customer relationship management
• Marketing and sales handover
• Email marketing campaigns
• Lead capture through website forms
• Scheduling social media posts
• Customer re-engagement

Why should businesses use marketing automation?

Today’s B2B marketers are often juggling multiple balls in the air for each marketing channel they lead. Marketing automation can help save time, minimize errors, and provide insightful data. 

Marketing automation help businesses achieve marketing efforts faster. The data provided by marketing automation software helps marketers quickly understand how likely a new lead is to convert or upgrade. When implemented correctly, marketing automation platforms can streamline lead generation and conversion.

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