By Jim Lundy
There Is One Reason That The Apple Vision Pro Headset Will Be Successful
Apple is getting more aggressive as it plans its massive launch of the Apple Vision Pro headset and with it a new era of Spatial Computing. TV ads are popping up everywhere and they are talking about the launch during its earnings call today and excitement is growing. How can anything go wrong?
This blog discusses the upcoming launch of the Apple Vision Pro and what will define its success or failure.
What is the One Use Case that Will Define the Success of Apple Vision Pro?
While Apple has incredible demos about how you can use the Apple Vision Pro for work, we don’t think that’s the killer use case.
The use case that will most likely see explosive demand is entertainment. It isn’t just entertainment at home, it’s immersive entertainment at home and Murphy immersive experiences such as Disney theme parks.
The question is, “Will Disney be able to bring immersive value subscriptions to people’s homes and alleviate the need to go to a theme park?”
Apple is Betting On its Partners for Demand
To grow demand for a headset category, which is deemed very expensive, Apple has to count on partners to help carry the demand for content and applications. While its list of partners continues to grow, Aragon Research feels it is still going to entertainment such as movies and immersive games that will be the winning formula.
The partners at launch include Box, Cisco, Microsoft 365, OmniFocus, and Zoom. That said it is the entertainment launch partners that will probably save the day. These include: Disney+, ESPN, NBA, , PGA Tour Vision, UFC, Paramount+, Disney+, Discovery+, Peacock, and Amazon Prime Video.
It isn’t a surprise today that right now Google is not letting its YouTube or YouTube TV apps participate. They work via the Web only, which may not be optimized for spatial experiences.
Meta and Sony Headsets Failed at Gaming
There’s a huge lesson learned in the fact that Meta/ Facebook (Oculus) and Sony both failed with their first-generation immersive headsets.
Aragon Research did some extensive testing of the Sony headset in video game settings and at the time it was still pretty clunky it was very hard to operate a car in a 3D immersive video game and that was a common experience that others had as well.
Is Apple Vision Pro Too Expensive?
We do feel that the Apple Vision Pro at $3,499 is still a very high price tag to gain mass adoption. However, it’s important to not underestimate the desire of people to have fun and immersive entertainment experiences.
We do expect Apple to have lower-end versions of the Vision Pro devices in 2025 and beyond.
Bottom Line
The Apple Vision Pro launch should be exciting and certainly entertaining. For myself, I can’t wait to get my hands on one to start watching immersive movies and seeing how sports look. For now, the race is on for Apple to generate sales of the Apple Vision Pro.
2024 is the Year of Virtual Agents for the Contact Center!
Thursday, February 15, 2024 at 10 AM PT | 1 PM ET
Contact Center 2024 – Why You Need AI Virtual Agents
2024 marks the year of Virtual Agents for Contact Centers. Building them has become easier than ever, addressing a significant challenge – handling repetitive queries.
Join us in this insightful webinar where Aragon CEO and Lead Analyst, Jim Lundy, delves into the importance of virtual agents, their capabilities, and guides you on selecting a provider for building them.
Key topics for discussion include:
- Key trends fueling the surge of AI-based Virtual Agents in Contact Centers.
- The essential functions of virtual agents within a contact center.
- What are some of the key selection criteria in selecting providers and the tools that they offer?
