by Betsy Burton
For the past few months, we at Aragon Research have been talking and writing about a new emerging market that is an evolution of iPaaS. Aragon Research has identified the tPaaS market—Transformation Platform as a Service.
More than ever, companies are seeking to rethink and redefine their business goals, driven by market, economic, behavioral, and technology forces. Organizations are looking beyond just evolving or extending their business in favor of new digital revenue models and reimagining their operations in the new normal. These businesses are seeking to transform their business, not just extend, evolve, or automate.
tPaaS Market Criteria
tPaaS providers support the core capabilities of iPaaS, including:
- Integration management, execution, and monitoring
- EDI management
- Messaging and event management, low-code development
In addition, tPaaS providers support the business design and architecture capabilities required for full business transformation, including:
- Scenario Planning
- Business Strategy Planning
- Customer Experience Management
- Business Model Design and Experimentation
tPaaS Requires a Different Approach and Perspective
Unlike iPaaS, which is rooted in a traditional IT-centric integration perspective, tPaaS is specifically focused on developing a new, innovative business first and foremost (business strategy, models, processes), and on enabling customers to experiment with these new business models while enabling integration with emerging business-driven technology and existing technology infrastructure.
To learn more about this emerging market, we encourage business and technology leaders to read our new Research Note.
Bottom Line
We are very excited to introduce this new market and are looking forward to working with end-user organizations and technology/service providers to continue to clarify its characteristics, criteria and evolution.
We are calling all technology providers that support cloud services that they believe meet these requirements to contact Aragon Research at info@aragonresearch.com. Over the next few months, we will be releasing more research, including detailed market notes, an Aragon Research Globe and an RFT toolkit.
We look forward to working with many of you on this new research venture!