By Paula Quiroz
The question many leaders ask is: What is sales enablement?
However, the question shouldn’t be: What is enablement? It should be: How do we build a strong and effective sales enablement strategy?
Let’s begin with the definition of enablement:
From training to creating and delivering the right content at the right time, there’s a lot that goes into making sales initiatives a success.
To develop a strong sales enablement strategy:
- Define sales objectives and key performance indicators
- Place a strong emphasis on the buyer experience
- Listen to your sales team’s needs and create high-quality content to meet these needs
- Make sales training a continuous effort
- Ensure sales is leveraging all of the content and training they are being provided
Sales Enablement Tools and Resources may look like:
- Content that sales will provide to the buyer
- Collateral bank of the best practices, research and tools that sales will consume internally
- Continuous training and skill development
Why is sales enablement important?
The right sales enablement resources and strategy sets up the sales team to achieve better sales results. A good strategy will allow the sales team to cut down on costs and time.
Aragon Research helps business across all industries build a sales enablement plan to meet their specific needs.
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