Sales and Marketing Leaders
Welcome to Aragon Research for Sales and Marketing Executives — an extension of our BIZTEX service for Business Executives. In today’s Digital Workplace, Sales and Marketing Professionals are increasingly having to make technology purchasing decisions for their enterprise. In fact, we predicted that through 2018, the Chief Marketing Officer will be the primary driver of technology purchases and the primary influencer of customer engagement strategies. The overlapping of Sales and Marketing job functionality with IT is a natural product of the rise of Digital Business.
As these roles continue to converge, there will be more and more technology decisions to be made. For Sales Professionals, decisions will have to be made specifically around the tools sales teams are using, and deciding whether to invest in a Sales Engagement Platform (SEP) will become a necessary debate. Aragon Research is here to offer you the knowledge, advice, and networking you need to allow you and your team to produce results faster.
What’s Included in Aragon Research for Sales and Marketing Executives:
Research
By joining Aragon Research for Sales and Marketing Executives, you will have access to everything currently offered in our BIZTEX community, plus additional benefits. Our Interactive Research will help you learn on the go with video, audio, and interactivity. This feature is essential for executives- you will be able to add wells of knowledge to your expertise, which is needed in the increasingly digital world of business. All of our research is housed in our community, Aragon Insight.
Interactive Toolkits for Business Leaders
Aragon’s BIZTEX Service is also equipped with Interactive Toolkits to help you and your team move faster. Our Interactive Toolkits for problem-solving feature content that you can directly interact with, such as audio and video, in conjunction with textual content. An example is our Interactive Research note: Creating a Video Tutorial: Six Steps to Success