Table of Contents
Introduction: What the Wearable Era Means for Business Leaders
Apple's Impact on Marketers
Watch Apps - The Race
The Wearable Ecosystem
Developing Your Watch App
Insource or Outsource
Is the Design Original?
Development - Speed and Quality
Marketing to People with Watches
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CEO and CMO Call to Action: Where Is Your Wearable App?
The need to have a wearable mobile app is as much about brand awareness as it is about preparing for the Wearable Era.
Given shifts in device real estate and usage, coupled with the transformational nature of the Internet of Things pivot, enterprises need to carefully evaluate the advantages of offering a mobile app. This research note looks at the reasons why CEOs and CMOs need to evaluate when and if they should offer a wearable app as part of their marketing and product/service strategy.