We focus our research on eight different topic areas which are spread over, and often overlap, different markets. Research notes may be categorized into one or more of these areas:
Collaboration
Collaboration is often tied to social networking, and while consumer social networking is old news, enterprise social networking is just getting started. Our Research for Collaboration covers ESN, Collaboration in the cloud, and Knowledge delivery. Learn more here.
Content Management
We’re in an era of content overload, where the demand for new content and the need to manage that content has never been more pertinent. The growth of Video Content, Content Marketing, and Cloud Content offerings, as well as the need to access content anywhere at any time, are some of the areas that we cover in our Research for Content Management. Learn more here.
Digital Transaction Management
Digital Transaction Management (DTM) is about conducting paper processes – signing contracts – in a completely digital way. It’s a market that Aragon has predicted will grow to U.S. $30 Billion by 2020. It’s one of the easiest digital imperatives that enterprises can deploy today. Learn more.
Digital Workplace
The Digital Era means that the workplace is changing at a faster rate than ever before, and this effect reaches areas such as teleworking, technology, people, and culture (think BYOD). Our Workplace research covers the macro trends that are impacting the evolution of work. Learn more here.
Enterprise Video
We believe Video is the new document. Capturing, producing, and accessing video has been democratized by the mobile device, and it’s now one of – if not the most – in-demand types of content in today’s Digital Workplace. Learn more about how to leverage and manage video content.
Learning & Talent Management
A common complaint from enterprises is that their people are not getting the right information at the right time that they need to perform their job. Social Learning and Social HCM can help solve this problem— by focusing on the engagement of people in areas that include Social Recruiting and Social Performance and Recognition. Learn more about our coverage of Learning and Talent Management here.
Mobile
Mobile has outgrown its definition of being limited to smartphones- now mobile includes a focus on applications, application stores, multi-device OS, the user experience, and enterprise mobile ecosystems. It’s no longer just about the device. Learn more here.
Sales and Marketing
Sales and Marketing professionals have to rely on technology more than ever before to get their work done. The new problem that has arisen, however, is app overload, especially in the sales field. It can be difficult to discern which technologies will help your sales reps and marketing associates and which will actually hinder productivity. Learn more about our coverage of Sales and Marketing and how we help our clients make informed sales and marketing technology decisions.