Refine Your Enterprise's Collaboration Strategy
Collaboration is a primary business requirement for enterprises of all sizes.
In a global workforce, the best collaboration tools provide real-time capabilities to allow for more transparency and immediacy when collaborating, which in turn, unleashes the potential for increased productivity. These tools also leverage predictive and cognitive capabilities to enhance social collaboration and to obtain deeper analytics about people.
We advise our clients on their enterprise collaboration strategy and on the technology decisions that will factor into making their strategy more effective.
Team Collaboration Speeds Up Enterprise Outcomes
Mobile messaging—what we refer to as team collaboration—is poised to challenge email as the top communication method in the workplace.
In the digital era's focus on outcomes, email is no longer equipped to handle the immediate needs of the enterprise. Buyers want to be able to communicate quickly for conducting a transaction and at the same time, managers and their team must be able to take action. Team collaboration enables both aspects of customer journeys and promotes more efficient experiences.
Additionally, given the rise of conversational AI, we expect to see team collaboration grow quickly as a category.
The Rise of People-Centric Collaboration
The market now is focusing on giving people the ability to seamlessly switch to the right method of interacting with others—what we call people-centric collaboration. The vision for people-centric collaboration is to have a communications digital assistant (i.e., a conversational AI-based chatbot) with the ability to help schedule or begin a call, start recording, schedule and launch meetings, make adjustments for any encountered errors, or other commands.
For more on this market shift, watch this exclusive Visual Research video clip that accompanies our research note, The Aragon Research Globe™ for Unified Communications and Collaboration, then download your complimentary infographic.
Summary: We are seeing a shift from traditional collaboration and communications to people-centric collaboration, in which opportunities for interactions expand and can be deployed from mobile devices. Read More >
Hot Vendors™ in Team Collaboration, 2018
October 19, 2018
Summary: Mobile messaging—what we refer to as team collaboration—is challenging email as the first point of contact in the workplace due to the faster and more global workforce. This research note highlights three enterprise-focused team collaboration providers. Read More >
The Aragon Research Globe™ for Web and Video Conferencing, 2017
January 24, 2019
Summary: This report examines 20 major providers in the market. As you consider these providers, keep in mind which capabilities and products best fit the required use cases that pertain to your enterprise or buying center. Read More >
Summary: This note discusses the evolving technologies—from open APIs, to AI chatbots, to WebRTC, and more—that enterprises should look to monitor to improve collaboration and drive business outcomes. Read More >
Zoom filed for its IPO last week and the S-1 Document left no stone unturned. Zoom is one of the few video conferencing providers to go public in the last 20 years. Here are some of the key takeaways from its filing. Read More >
Three Trends Driving the Rise of Digital Work Hubs
August 21, 2018
To support the geographically distributed workforce, digital work hubs enable knowledge workers to seamlessly collaborate, share files, and communicate across various devices. In the digital and mobile era, Aragon expects this market to continue to grow. Read More >
Team Collaboration: What It Is and Why It Is Growing Rapidly
October 19, 2018
This blog discusses the term "team collaboration," which we've previously called mobile collaboration, and Gartner has called workstream collaboration, in addition to overviewing the shift toward team collaboration in the workplace. Read More >
With teams turning to messaging as their first communication touchpoint, digital work hubs are proving to be the future of cohesive collaboration. With the mobile collaboration market becoming more crowded, Atlassian has decided to partner with Slack. Read More >