What Is Enterprise Video?

Enterprise VideoVideo has become a critical workplace capability because it has the ability to deliver measurable value. Today, with connected devices such as drones providing live feeds, we expect demand for real-time video to continue to increase and the number of video-enabled use cases to expand. Enterprises are looking for complete enterprise video capabilities to manage the plethora of rich interactive content.

We advise our clients on how to tackle the myriad of components that make up the enterprise video ecosystem—including web and video conferencing solutions, video creation, and the delivery of video via enterprise video platforms. We help enterprises address the following questions:

  • What are the key trends in video?
  • How do I develop a video content management strategy?
  • Which enterprise video platforms should I be evaluating?

Recent Research


The Aragon Research Globe for Enterprise Video, 2022

Aragon Research releases its eighth Aragon Research Globe™ for Enterprise Video. It examines 14 providers in a market that is transforming to become intelligent and as a result deliver a better experience to employees and customers.

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The Aragon Research Globe for Enterprise Video, 2021

This report examines 15 providers in a market that has seen video become a major component of remote work and customer engagement.

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The Aragon Research Globe for Enterprise Video, 2019

The need for video content in a digital enterprise is greater than before now that video-enabled customer journeys have become more vital to engagement. This research note evaluates 15 providers in the enterprise video market

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The Rise of Video Learning: A Critical Component of the Digital Enterprise

The ease of learning new skills and polishing old ones via a visual format is driving user interest to video learning. The challenge is that most enterprises are not prepared for the surge in demand and the resulting influx of user-generated content.

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To view all of our research on enterprise video visit our Enterprise Video Research Index >

Related Content


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Complimentary Webinar

on-demand webinar 

5 Reasons to Leverage Enterprise Video in the COVID-19 Era

Jim Lundy, CEO and Lead Analyst

Recent Blogs


 3 Key Areas to Incorporate Enterprise Video Now

There is no doubt that video has permanently become part of the digital workplace. Enterprise leaders must incorporate video into their employee and customer engagement strategies.

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Verizon Buys BlueJeans to Leverage Video Conferencing

In this blog, we review the basics of the deal and suggest some implications it may have for understanding the video conferencing market and the enterprise communications market more generally.

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Amazon Needs Better Talent Management and Enterprise Video 

Amazon’s negligence has resulted in employee injuries and even death—a death which could have been easily prevented had the right safety protocols been in place.

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Panopto Helps Power-up Zoom Recordings

Panopto, now a Zoom partner, was at Zoomtopia 2019 and unveiled its brand new offering. With the growth of Zoom, there is a need to manage, search, share, and analyze all of the growing Zoom recordings.

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