Digital Marketing is about helping marketers increase leads and demand gen. The problem is, many marketing automation platforms do not have all of the solutions that marketing teams need to succeed. This is leading to an increased demand for additional best of breed tools.
Marketers need to look at solutions that utilize Machine Learning to reduce time-intensive, manual processes involved with campaign planning. Tools such as Content Marketing platforms, Enterprise Video platforms, and Social Media Management that utilize advanced analytics will augment the marketing automation platform to help marketers automate more of their processes and generate more leads.
Digital Marketing Research
CEO and CMO Call to Action: Where Is Your Wearable App?
February 22, 2016
Summary: Given shifts in device real estate and usage, coupled with the transformational nature of the Internet of Things pivot, enterprises need to carefully evaluate the advantages of offering a mobile app Read More >
Digital Marketing Blogs
Nuxeo Preps for Growth, Adds Chris McLaughlin as CMO
August 2, 2017
In Enterprise Content Management, the CMO needs to understand the product, the industry, and the solutions that buyers need. OpenText’s loss is Nuxeo’s gain Read More >
5 Takeaways From Marketo’s Marketing Nation Summit 2017
April 26, 2017
In addition to marketing engagement, topics such as marketing automation, the engagement economy, and artificial intelligence in marketing were some of the major talking points at the breakout sessions Read More >
What Marketers Need to Know about the Sales Enablement Market
September 16, 2016
Sales content, when coupled with sales enablement technology, is one of the most effective tools to accelerate lead conversion Read More >