Insights for Digital Marketers

Digital marketing is about helping marketers increase leads and demand generation. At the core of any strong marketing campaign is customer engagement—delivering valuable content to prospects and customers, and being able to measure and track the results. This is one of the biggest challenges today's digital marketers face.

Technologies such as content marketing platforms, enterprise video platforms, and social media management that utilize advanced analytics will augment the marketing automation platform, helping marketers to automate more of their processes, provide more insights into the customer experience, and ultimately generate more leads.

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Tools for online marketing

Customer Engagement at the Core of Innovation

Technology investments are finally shifting to reflect the growing emphasis on enhancing the customer's journey throughout the selling process and related marketing campaigns.

To learn more about key technologies that are enabling marketing leaders to gain more insights, improve the customer experience, and make more informed decisions, watch this exclusive Visual Research clip from our research note, The Aragon Research Technology Arc™ for Sales and Marketing, 2018.

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Hitchhiker's Guide to Optimization: An Introduction to SEO
on-demand

With: Patricia Lundy, Director of Marketing at Aragon Research

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Your Guide To Conquering GDPR

The implications of GDPR are huge for marketing leaders; download your free infographic to ensure you're staying on top of the requirements.

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The Aragon Research Technology Arc for Sales and Marketing, 2019

Our third edition of this research note will help executives decide which technologies will be most beneficial to leverage. Information contained in this report will also help determine logistics of adopting these technologies.

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Hot Vendors in Marketing Automation, 2018

A good marketing automation platforms offer the ability to customize pipelines, build campaign strategies, and track qualified leads. This research note identifies three emerging providers for 2018.

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The Aragon Research Globe for Enterprise Video, 2018

Interactive media is becoming a critical tool for digital marketers. This note overviews the changing enterprise video market, including marketing use cases, from video presentations, to webinars, to campaigns.

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The Aragon Research Technology Arc for Sales and Marketing, 2018

As new categories of applications have emerged that embody business logic and enable certain business processes, learn how these two departments have evolved into major technology buying centers.

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How to Nurture Your Leads in the Middle of the Funnel

Learn about the middle of the funnel marketing and the pieces of content you can deploy to continue nurturing your leads through your marketing funnel.

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Address Your Top of the Funnel Marketing Needs

An automated top of the funnel marketing campaign can do wonders for your marketing efforts. Learn more about the top of the funnel stage and what you can do to start moving your leads to the middle of the funnel.

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How to Automate Your Customer Experiences in 2020

Discover the evolution of digital business pathways, from CRM to CX management to context-drive customer engagement, and two major trends within customer experience: predictive buying and understanding customer journeys in real-time.

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My Top 3 Speakers at MozCon 2019

MozCon is an annual SEO conference held in Seattle, WA that attracts SEOs from all over the world. This blog is a recap of Marketing Associate Calvin Smith's experience at MozCon 2019 and his top 3 speakers from the event.

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