Insights for Digital Marketers
Digital marketing is about helping marketers increase leads and demand generation. At the core of any strong marketing campaign is customer engagement—delivering valuable content to prospects and customers, and being able to measure and track the results. This is one of the biggest challenges today's digital marketers face.
Technologies such as content marketing platforms, enterprise video platforms, and social media management that utilize advanced analytics will augment the marketing automation platform, helping marketers to automate more of their processes, provide more insights into the customer experience, and ultimately generate more leads.
Customer Engagement at the Core of Innovation
Technology investments are finally shifting to reflect the growing emphasis on enhancing the customer's journey throughout the selling process and related marketing campaigns.
To learn more about key technologies that are enabling marketing leaders to gain more insights, improve the customer experience, and make more informed decisions, watch this exclusive Visual Research clip from our research note, The Aragon Research Technology Arc™ for Sales and Marketing, 2018.
Digital Marketing Research
Hot Vendors™ in Marketing Automation, 2018
October 19, 2018
Summary: As the main engine behind marketing campaigns, good marketing automation platforms offer the ability to customize pipelines, build campaign strategies, and track qualified leads. This research note identifies three emerging providers for 2018. Read More >
Summary: As new categories of applications have emerged that embody business logic and enable certain business processes, these two departments have evolved into major technology buying centers. Read More >
The Aragon Research Globe™ for Enterprise Video, 2018
July 13, 2018
Summary: Interactive, rich media is becoming a critical tool for digital marketers. This research note overviews the fast-changing enterprise video market, including marketing use cases, from video presentations, to webinars, to marketing campaigns, and more. Read More >
Summary: In addressing GDPR, enterprises should prioritize critical business units. Likely, marketing data—e.g., unverified and old personally identifiable information (PII)—will rise in priority for most enterprises . Read More >
Digital Marketing Blogs
The Chief Digital Officer’s Playbook for Digital Transformation
November 9, 2017
Aragon identifies the three most common strategies used to approach digital transformation, the pitfalls to avoid, and the steps for success. Read More >
Embrace Digital Transformation in 2018 with These 10 Tips
January 2, 2018
2018 is a pivotal year for organizations going digital. If you have not made plans to digitally transform, or have not implemented those plans, this is your year. Read More >
Nuxeo Preps for Growth, Adds Chris McLaughlin as CMO
August 2, 2017
In Enterprise Content Management, the CMO needs to understand the product, the industry, and the solutions that buyers need. OpenText’s loss is Nuxeo’s gain. Read More >