Digital Marketing is about helping marketers increase leads and demand gen. The problem is, many marketing automation platforms do not have all of the solutions that marketing teams need to succeed. This is leading to an increased demand for additional best of breed tools.

Marketers need to look at solutions that utilize Machine Learning to reduce time-intensive, manual processes involved with campaign planning. Tools such as Content Marketing platforms, Enterprise Video platforms, and Social Media Management that utilize advanced analytics will augment the marketing automation platform to help marketers automate more of their processes and generate more leads.

Digital Marketing

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Digital Marketing Research

Top Ten Foolproof Trailblazing Digital Journeys, 2018

Top Ten Foolproof Trailblazing Digital Journeys
December 4, 2017

Summary: An organization's digital journey can be daunting. Aragon Research believes that attempting smaller journeys in parallel over time—i.e., mini journeys—will deliver the kind of skills and competencies needed to ascend the peaks of digital. Read More >

predictions for sales and marketing

Predictions for Sales and Marketing, 2017
February 17, 2017

Summary: Sales and marketing are the two areas where digital technologies and visual content can have a profound impact. Aragon shares its predictions for 2017. Read More >

Selecting Digital On-Ramps to Accelerate Transformation: An Index to Digital

Selecting Digital On-Ramps to Accelerate Transformation: An Index to Digital
November 9, 2017

Summary: This research identifies tactical steps, or digital on-ramps that can be built on, over time, on the journey to digital while also delivering practical benefits now. Read More >

hot vendors in content marketing-and-customer engagement 2016

Hot Vendors in Content Marketing Platforms and Customer Engagement, 2016
November 29, 2016

Summary: This research note identifies four Hot Vendors in Content Marketing. Read More >

Digital Marketing Blogs

Embrace Digital Transformation in 2018 with These 10 Tips

Embrace Digital Transformation in 2018 with These 10 Tips
January 2, 2018

2018 is a pivotal year for organizations going digital. If you have not made plans to digitally transform, or have not implemented those plans, this is your year. Read More >

Nuxeo Preps for Growth, Adds Chris McLaughlin as CMO

Nuxeo Preps for Growth, Adds Chris McLaughlin as CMO
August 2, 2017

In Enterprise Content Management, the CMO needs to understand the product, the industry, and the solutions that buyers need. OpenText’s loss is Nuxeo’s gain. Read More >

The Chief Digital Officer’s Playbook for Digital Transformation

The Chief Digital Officer’s Playbook for Digital Transformation
November 9, 2017

Aragon identifies the three most common strategies used to approach digital transformation, the pitfalls to avoid, and the steps for success. Read More >

5 Key Questions Asked at Emma’s Marketing United Conference

5 Key Questions Asked at Emma’s Marketing United Conference
April 27, 2017

This blog recaps the key questions posed at the conference and takeaways from the sessions. Read More >

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