Just as in sales, marketers are in need of new ways of engaging potential customers and nurturing current customer relationships. The old ways of marketing - such as email blasts - are no longer effective at engaging savvy customers. Marketers need to leverage new digital technologies, such as video content, to have an impact on potential buyers.
- What are the key trends in digital marketing?
- What criteria should I use to evaluate emerging digital marketing technologies?
- How can I incorporate video into my marketing strategy?