Digital Marketing is about helping marketers increase leads and demand gen. The problem is, many marketing automation platforms do not have all of the solutions that marketing teams need to succeed. This is leading to an increased demand for additional best of breed tools.

Marketers need to look at solutions that utilize Machine Learning to reduce time-intensive, manual processes involved with campaign planning. Tools such as Content Marketing platforms, Enterprise Video platforms, and Social Media Management that utilize advanced analytics will augment the marketing automation platform to help marketers automate more of their processes and generate more leads.

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Predictions for Sales and Marketing, 2016

Predictions for Sales and Marketing, 2016

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Digital Marketing Research

predictions for sales and marketing

Predictions for Sales and Marketing, 2017
February 17, 2017

Summary: Sales and Marketing are the two areas where digital technologies and visual content can have a profound impact. Aragon shares its predictions for 2017 Read More >

Technology Arc for Sales and Marketing

Technology Arc for Sales and Marketing, 2016
April 1, 2016

Summary: Sales and Marketing organizations now know that they must harness the right technologies to achieve their results. This Technology Arc features 46 technology profiles in the market Read More >

hot vendors in content marketing-and-customer engagement 2016

Hot Vendors in Content Marketing Platforms and Customer Engagement, 2016
November 29, 2016

Summary: This research note identifies four Hot Vendors in Content Marketing Read More >

CEO and CMO Call to Action: Where Is Your Wearable App?

CEO and CMO Call to Action: Where Is Your Wearable App?
February 22, 2016

Summary: Given shifts in device real estate and usage, coupled with the transformational nature of the Internet of Things pivot, enterprises need to carefully evaluate the advantages of offering a mobile app Read More >

Digital Marketing Blogs

5 Key Questions Asked at Emma’s Marketing United Conference

5 Key Questions Asked at Emma’s Marketing United Conference
April 27, 2017

If you don’t know who Emma is, they are an email marketing platform, and their conference was focused on real advice that marketers could bring back to their teams. This blog recaps some of the key questions posed at the conference Read More >

What Marketers Need to Know about the Sales Enablement Market

What Marketers Need to Know about the Sales Enablement Market
September 16, 2016

Sales content, when coupled with sales enablement technology, is one of the most effective tools to accelerate lead conversion Read More >

5 Takeaways From Marketo’s Marketing Nation Summit 2017

5 Takeaways From Marketo’s Marketing Nation Summit 2017
April 26, 2017

In addition to marketing engagement, topics such as marketing automation, the engagement economy, artificial intelligence in marketing, and a new Canadian law called CASL were some of the major talking points at the breakout sessions. This blog summarizes some of the key takeaways from the summit Read More >

4 Things to Look for in a PR Agency

4 Things to Look for in a PR Agency
August 17, 2016

Marketers look to a PR firms to help them manage their company’s reputation and promote their company’s story. Should a PR agency be an integral part of your Digital Marketing strategy? Read More >


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