Insights for Digital Marketers
Digital marketing is about helping marketers increase leads and demand generation. At the core of any strong marketing campaign is customer engagement—delivering valuable content to prospects and customers, and being able to measure and track the results. This is one of the biggest challenges today's digital marketers face.
Technologies such as content marketing platforms, enterprise video platforms, and social media management that utilize advanced analytics will augment the marketing automation platform, helping marketers to automate more of their processes, provide more insights into the customer experience, and ultimately generate more leads.
Customer Engagement at the Core of Innovation
Technology investments are finally shifting to reflect the growing emphasis on enhancing the customer's journey throughout the selling process and related marketing campaigns.
To learn more about key technologies that are enabling marketing leaders to gain more insights, improve the customer experience, and make more informed decisions, watch this exclusive Visual Research clip from our research note, The Aragon Research Technology Arc™ for Sales and Marketing, 2018.
Digital Marketing Research
Summary: As new categories of applications have emerged that embody business logic and enable certain business processes, these two departments have evolved into major technology buying centers. Read More >
Summary: This research identifies digital on-ramps that can be built on over time on the journey to digital, while also delivering practical benefits now. Read More >
Top Ten Foolproof Trailblazing Digital Journeys
December 4, 2017
Summary: An organization's digital journey can be daunting. Aragon Research believes that attempting smaller journeys in parallel over time—i.e., mini journeys—will deliver the kind of skills and competencies needed to ascend the peaks of digital. Read More >
Digital Marketing Blogs
The Chief Digital Officer’s Playbook for Digital Transformation
November 9, 2017
Aragon identifies the three most common strategies used to approach digital transformation, the pitfalls to avoid, and the steps for success. Read More >
Embrace Digital Transformation in 2018 with These 10 Tips
January 2, 2018
2018 is a pivotal year for organizations going digital. If you have not made plans to digitally transform, or have not implemented those plans, this is your year. Read More >
Nuxeo Preps for Growth, Adds Chris McLaughlin as CMO
August 2, 2017
In Enterprise Content Management, the CMO needs to understand the product, the industry, and the solutions that buyers need. OpenText’s loss is Nuxeo’s gain. Read More >