Insights for Digital Marketers

Digital marketing is about helping marketers increase leads and demand generation. At the core of any strong marketing campaign is customer engagement—delivering valuable content to prospects and customers, and being able to measure and track the results. This is one of the biggest challenges today's digital marketers face.

Technologies such as content marketing platforms, enterprise video platforms, and social media management that utilize advanced analytics will augment the marketing automation platform, helping marketers to automate more of their processes, provide more insights into the customer experience, and ultimately generate more leads.

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Tools for online marketing

Customer Engagement at the Core of Innovation

Technology investments are finally shifting to reflect the growing emphasis on enhancing the customer's journey throughout the selling process and related marketing campaigns.

To learn more about key technologies that are enabling marketing leaders to gain more insights, improve the customer experience, and make more informed decisions, watch this exclusive Visual Research clip from our research note, The Aragon Research Technology Arc™ for Sales and Marketing, 2018.

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Hitchhiker's Guide to Optimization: An Introduction to SEO
on-demand

With: Patricia Lundy, Director of Marketing at Aragon Research

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Your Guide To Conquering GDPR

The implications of GDPR are huge for marketing leaders; download your free infographic to ensure you're staying on top of the requirements.

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The Aragon Research Technology Arc for Sales and Marketing, 2019

Our third edition of this research note will help executives decide which technologies will be most beneficial to leverage. Information contained in this report will also help determine logistics of adopting these technologies.

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Hot Vendors in Marketing Automation, 2018

A good marketing automation platforms offer the ability to customize pipelines, build campaign strategies, and track qualified leads. This research note identifies three emerging providers for 2018.

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The Aragon Research Globe for Enterprise Video, 2018

Interactive media is becoming a critical tool for digital marketers. This note overviews the changing enterprise video market, including marketing use cases, from video presentations, to webinars, to campaigns.

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The Aragon Research Technology Arc for Sales and Marketing, 2018

As new categories of applications have emerged that embody business logic and enable certain business processes, learn how these two departments have evolved into major technology buying centers.

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My Top 3 Speakers at MozCon 2019

MozCon is an annual SEO conference held in Seattle, WA that attracts SEOs from all over the world. This blog is a recap of Marketing Associate Calvin Smith's experience at MozCon 2019 and his top 3 speakers from the event.

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3 Key Fundamentals of Building A Brand

This blog will focus on some key aspects that can help build—or evolve—your corporate brand as part of your digital marketing strategy.

 

 

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People.ai Shifts to AI-Based Revenue Intelligence

People.ai announced its AI-based Revenue Intelligence System (RIS), which codifies and brands its mission and what it has been doing for its customers. This blog discusses some of the recent moves by People.ai.

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Meeting Automation Platforms: The Essential Automation Tool You've Never Heard Of

Sales and marketing teams are often the first departments to deploy a MAP, which offers strategic and streamlined ways to manage meetings, conferences, and briefings.

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