Insights for Digital Marketers

Digital marketing is about helping marketers increase leads and demand generation. At the core of any strong marketing campaign is customer engagement—delivering valuable content to prospects and customers, and being able to measure and track the results. This is one of the biggest challenges today's digital marketers face.

Technologies such as content marketing platforms, enterprise video platforms, and social media management that utilize advanced analytics will augment the marketing automation platform, helping marketers to automate more of their processes, provide more insights into the customer experience, and ultimately generate more leads.

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Digital Marketing

Customer Engagement at the Core of Innovation

Technology investments are finally shifting to reflect the growing emphasis on enhancing the customer's journey throughout the selling process and related marketing campaigns.

To learn more about key technologies that are enabling marketing leaders to gain more insights, improve the customer experience, and make more informed decisions, watch this exclusive Visual Research clip from our research note, The Aragon Research Technology Arc™ for Sales and Marketing, 2021.

Recent Research

 

Hot Vendors in CoMarketing Clouds, 2023

CoMarketing Clouds (CMCs) are an emerging technology category that leverages intelligence to support marketing operations. Aragon has identified 3 vendors in CMCs that are making an impact in the market.

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The Rise of CoMarketing Clouds

We are leaving the era of first-generation marketing offerings and entering the era of CoMarketing Clouds (CMCs), which represent a fundamental shift in the way marketing work gets done.

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The Aragon Research Technology Arc for Sales and Marketing, 2022

Aragon Research introduces its 2022 Technology Arc for Sales and Marketing. This sixth edition features 30 technology profiles that are split between the emerging, adopting, and mature arcs.

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The Aragon Research Technology Arc for Sales and Marketing, 2021

This fifth edition features 31 technology profiles that are split between the emerging, adopting, and mature arcs.

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To view all of our research on the cloud visit our Digital Marketing Index >

Related Content

 

Free Webinar

The Ins & Outs of Virtual Events: Combatting Audience Fatigue

November 19th | 10 AM PT

With: The Aragon Research Marketing Team!

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Complimentary Infographic

Maximizing Your Marketing Funnel

This infographic is designed to help you nurture your leads through the different stages of the marketing funnel, what content to deploy at each stage of the funnel, and convert them into new customers.

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Recent Blogs

 

The CoMarketing Clouds Category is Here

A new category identified by Aragon emerged today. It is called  CoMarketing Clouds (CMCs) – driven by the need for a new integrated stack powered by Generative AI. This blog provides some highlights of the new category we announced.

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The Race to Add AI to Marketing Clouds: Salesforce Buys CDP Provider Evergage

Salesforce has bought customer data platform provider Evergage to strengthen its overall 1:1 personalization for its marketing platforms.

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ABM Best Practices from The ON24 Experience

The Aragon Marketing team and I attended ON24’s virtual conference on Wednesday, April 27th: The ON24 Experience. If you don’t already know, ON24 is a complete virtual events platform that supports everything from webinars/webcasts to conferences to content hubs. It’s used by organizations like Microsoft, Salesforce, and UCLA (my alma mater!).

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Your Reputation Is Being Defined During This Crisis

In this blog, we explore a few cases where we are seeing a company’s brand being reshaped by customers, partners, and employees during the pandemic.

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