Just as in sales, marketers are in need of new ways of engaging potential customers and nurturing current customer relationships. The old ways of marketing - such as email blasts - are no longer effective at engaging savvy customers. Marketers need to leverage new digital technologies, such as video content, to have an impact on potential buyers.
- What are the key trends in digital marketing?
- What criteria should I use to evaluate emerging digital marketing technologies?
- How can I incorporate video into my marketing strategy?
Digital Marketing Research
Hot Vendors in Content Marketing Platforms and Customer Engagement, 2016
November 29, 2016
Summary: This research note identifies four Hot Vendors who are making a difference in Content Marketing Read More >
CEO and CMO Call to Action: Where Is Your Wearable App?
February 22, 2016
Summary: Given shifts in device real estate and usage, coupled with the transformational nature of the Internet of Things pivot, enterprises need to carefully evaluate the advantages of offering a mobile app Read More >
Digital Marketing Blogs
Facebook Kills Vine; Twitter Reduces Workforce
October 27, 2016
Twitter nixes Vine after a series of recent events that have spelled trouble for the social media/news platform. At the root of this trouble is Facebook, Twitter’s biggest competitor. This blog takes a deeper look into the future of Twitter Read More >
What Marketers Need to Know about the Sales Enablement Market
September 16, 2016
Sales content, when coupled with sales enablement technology, is one of the most effective tools to accelerate lead conversion in the digital selling/marketing arsenal Read More >
Salesforce Announces Einstein – Creates New Race for Predictive Software
September 23, 2016
Salesforce announced Salesforce Einstein, a full Artificial Intelligence (AI) Platform that includes what appears to be both Machine and Deep Learning Capabilities Read More >