Digital marketing is about helping marketers increase leads and demand generation.
The problem is, many marketing automation platforms do not have all of the solutions that marketing teams need to succeed. This is leading to an increased demand for additional best-of-breed tools.
Marketers need to look at solutions that utilize machine learning to reduce time-intensive, manual processes involved with campaign planning. Tools such as content marketing platforms, enterprise video platforms, and social media management that utilize advanced analytics will augment the marketing automation platform to help marketers automate more of their processes and generate more leads.
Digital Marketing Research
Summary: As new categories of applications have emerged that embody business logic and enable certain business processes, these two departments have evolved into major technology buying centers. Read More >
Summary: This research identifies digital on-ramps that can be built on over time on the journey to digital, while also delivering practical benefits now. Read More >
Top Ten Foolproof Trailblazing Digital Journeys
December 4, 2017
Summary: An organization's digital journey can be daunting. Aragon Research believes that attempting smaller journeys in parallel over time—i.e., mini journeys—will deliver the kind of skills and competencies needed to ascend the peaks of digital. Read More >
Digital Marketing Blogs
The Chief Digital Officer’s Playbook for Digital Transformation
November 9, 2017
Aragon identifies the three most common strategies used to approach digital transformation, the pitfalls to avoid, and the steps for success. Read More >
Embrace Digital Transformation in 2018 with These 10 Tips
January 2, 2018
2018 is a pivotal year for organizations going digital. If you have not made plans to digitally transform, or have not implemented those plans, this is your year. Read More >
Nuxeo Preps for Growth, Adds Chris McLaughlin as CMO
August 2, 2017
In Enterprise Content Management, the CMO needs to understand the product, the industry, and the solutions that buyers need. OpenText’s loss is Nuxeo’s gain. Read More >