Just as in sales, marketers are in need of new ways of engaging potential customers and nurturing current customer relationships. The old ways of marketing - such as email blasts - are no longer effective at engaging savvy customers. Marketers need to leverage new digital technologies, such as video content, to have an impact on potential buyers.
What are the key trends in digital marketing?
What criteria should I use to evaluate emerging digital marketing technologies?
How can I incorporate video into my marketing strategy?
Summary: In today’s world, business professionals are creating and sharing content at double the rate of even two years ago. This research note identifies four Hot Vendors who are making a difference in Content Marketing.
Summary: Sales and Marketing organizations now know that they must harness the right technologies to achieve their results. This second edition features 46 technology profiles that are split between the emerging, adopting, and mature arcs.
Summary: Currently a $780M market, Sales Engagement Platforms will grow to be worth U.S. $5 Billion by 2021. Our first ever Globe for Sales Engagement Platforms evaluates 20 providers in this emerging market.
Summary: Given shifts in device real estate and usage, coupled with the transformational nature of the Internet of Things pivot, enterprises need to carefully evaluate the advantages of offering a mobile app.
Twitter nixes Vine after a series of recent events that have spelled trouble for the social media/news platform. At the root of this trouble is Facebook, Twitter’s biggest competitor. This blog takes a deeper look into the future of Twitter.
Marketers look to a PR firms to help them manage their company’s reputation and promote their company’s story. Should a PR agency be an integral part of your Digital Marketing strategy? This blog takes a look at four factors to evaluate.