Just as in sales, marketers are in need of new ways of engaging potential customers and nurturing current customer relationships. The old ways of marketing - such as email blasts - are no longer effective at engaging savvy customers. Marketers need to leverage new digital technologies, such as video content, to have an impact on potential buyers.

  • What are the key trends in digital marketing?
  • What criteria should I use to evaluate emerging digital marketing technologies?
  • How can I incorporate video into my marketing strategy?

 

Digital Marketing

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Predictions for Sales and Marketing, 2016

Predictions for Sales and Marketing, 2016

 

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Digital Marketing Research

hot vendors in content marketing-and-customer engagement 2016

Hot Vendors in Content Marketing Platforms and Customer Engagement, 2016
November 29, 2016

Summary: In today’s world, business professionals are creating and sharing content at double the rate of even two years ago. This research note identifies four Hot Vendors who are making a difference in Content Marketing.

Technology Arc for Sales and Marketing

Technology Arc for Sales and Marketing, 2016
April 1, 2016

Summary: Sales and Marketing organizations now know that they must harness the right technologies to achieve their results. This second edition features 46 technology profiles that are split between the emerging, adopting, and mature arcs.

aragon research globe for sales-engagement platforms 2016

The Aragon Research Globe for Sales Engagement Platforms, 2016
October 5, 2016

Summary: Currently a $780M market, Sales Engagement Platforms will grow to be worth U.S. $5 Billion by 2021. Our first ever Globe for Sales Engagement Platforms evaluates 20 providers in this emerging market.

CEO and CMO Call to Action: Where Is Your Wearable App?

CEO and CMO Call to Action: Where Is Your Wearable App?
February 22, 2016

Summary: Given shifts in device real estate and usage, coupled with the transformational nature of the Internet of Things pivot, enterprises need to carefully evaluate the advantages of offering a mobile app.

Digital Marketing Blogs

Facebook Kills Vine; Twitter Reduces Workforce

Facebook Kills Vine; Twitter Reduces Workforce
October 27, 2016

Twitter nixes Vine after a series of recent events that have spelled trouble for the social media/news platform. At the root of this trouble is Facebook, Twitter’s biggest competitor. This blog takes a deeper look into the future of Twitter.

What Marketers Need to Know about the Sales Enablement Market

What Marketers Need to Know about the Sales Enablement Market
September 16, 2016

Sales content, when coupled with sales enablement technology, is one of the most effective tools to accelerate lead conversion in the digital selling/marketing arsenal.

Salesforce Announces Einstein – Creates New Race for Predictive Software

Salesforce Announces Einstein – Creates New Race for Predictive Software
September 23, 2016

Salesforce announced Salesforce Einstein, a full Artificial Intelligence (AI) Platform that includes what appears to be both Machine and Deep Learning Capabilities.

4 Things to Look for in a PR Agency

4 Things to Look for in a PR Agency
August 17, 2016

Marketers look to a PR firms to help them manage their company’s reputation and promote their company’s story. Should a PR agency be an integral part of your Digital Marketing strategy? This blog takes a look at four factors to evaluate.


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