Just as in sales, marketers are in need of new ways of engaging potential customers and nurturing current customer relationships. The old ways of marketing - such as email blasts - are no longer effective at engaging savvy customers. Marketers need to leverage new digital technologies, such as video content, to have an impact on potential buyers.
What are the key trends in digital marketing?
What criteria should I use to evaluate emerging digital marketing technologies?
How can I incorporate video into my marketing strategy?
Winning In Sales: It Starts with the Right Content
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