Insights for Digital Marketers

Digital marketing is about helping marketers increase leads and demand generation. At the core of any strong marketing campaign is customer engagement—delivering valuable content to prospects and customers, and being able to measure and track the results. This is one of the biggest challenges today's digital marketers face.

Technologies such as content marketing platforms, enterprise video platforms, and social media management that utilize advanced analytics will augment the marketing automation platform, helping marketers to automate more of their processes, provide more insights into the customer experience, and ultimately generate more leads.

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Tools for online marketing

Customer Engagement at the Core of Innovation

Technology investments are finally shifting to reflect the growing emphasis on enhancing the customer's journey throughout the selling process and related marketing campaigns.

To learn more about key technologies that are enabling marketing leaders to gain more insights, improve the customer experience, and make more informed decisions, watch this exclusive Visual Research clip from our research note, The Aragon Research Technology Arc™ for Sales and Marketing, 2018.

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A Digital Marketer's Guide to Conversational AI

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Patricia Lundy, Director of Marketing

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Your Guide to Conquering GDPR
 
The implications of GDPR are huge for marketing leaders; download your free infographic to ensure you're staying on top of the requirements.

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Digital Marketing Research

Hot Vendors™ in Marketing Automation, 2018

Hot Vendors™ in Marketing Automation, 2018
October 19, 2018

Summary: As the main engine behind marketing campaigns, good marketing automation platforms offer the ability to customize pipelines, build campaign strategies, and track qualified leads. This research note identifies three emerging providers for 2018. Read More >

The Aragon Research Technology Arc™ for Sales and Marketing, 2018

The Aragon Research Technology Arc™ for Sales and Marketing, 2018
April 11, 2018

Summary: As new categories of applications have emerged that embody business logic and enable certain business processes, these two departments have evolved into major technology buying centers. Read More >

The Aragon Research Globe™ for Enterprise Video, 2018

The Aragon Research Globe™ for Enterprise Video, 2018
July 13, 2018

Summary: Interactive, rich media is becoming a critical tool for digital marketers. This research note overviews the fast-changing enterprise video market, including marketing use cases, from video presentations, to webinars, to marketing campaigns, and more. Read More >

Conquer GDPR by Leveraging Policy and Technology: Intelligent Content Analytics to the Rescue

Conquer GDPR by Leveraging Policy and Technology: Intelligent Content Analytics to the Rescue
April 9, 2018

Summary: In addressing GDPR, enterprises should prioritize critical business units. Likely, marketing data—e.g., unverified and old personally identifiable information (PII)—will rise in priority for most enterprises . Read More >

Digital Marketing Blogs

Meeting Automation Platforms: The Essential Automation Tool You’ve Never Heard Of

Meeting Automation Platforms: The Essential Automation Tool You’ve Never Heard Of
November 6, 2018

Sales and marketing teams are often the first departments to deploy a meeting automation platform, which offers strategic and streamlined ways to manage meetings, conferences, and briefings. Read More >

Digital Marketing 101: Optimizing Content and Building a Following

Digital Marketing 101: Optimizing Content and Building a Following
June 29, 2018

How can digital marketers grow their pipeline? This blog dives into three key tactics that digital marketers can hone in on in order to sharpen their strategy. Read More >

People.ai and the Race to Build the Intelligent Enterprise

People.ai and the Race to Build the Intelligent Enterprise
October 29, 2018

With the maturation of artificial intelligence, several firms—including People.ai—are introducing capabilities that push the market toward sales and marketing intelligence and true guided selling. In effect, these technologies will be able to speed up time to revenue. Read More >

Customer Journeys Prompt Adobe’s Magento Acquisition

Customer Journeys Prompt Adobe’s Magento Acquisition
May 31, 2018

Making the overall web experience a seamless, positive one is a critical customer-centric strategy. By integrating digital commerce, order management, and predictive marketing, Magento will fuel Adobe's growth. Read More >