Digital marketing is an umbrella category for the online processes and techniques marketers practice for lead generation. This includes marketing automation software that stores digital content and manages marketing campaigns to attract, nurture, and qualify leads.
Marketing is shifting from siloed practices to integrated, tactical approaches that create a seamless flow of information from customers to marketers and from marketers to sales representatives. Marketing automation platforms now offer the ability to track users, collect their data, and transform their behaviors and actions into insights to customize workflows and integrate with key CRMs.
Marketing automation platforms offer strategic advantages to enterprises in the form of more satisfied customers, more leads, and a more seamless lead handoff from marketing to sales.
For more, view our coverage page on digital marketing.