Business and IT Glossary  > Digital Marketing

Digital Marketing

Digital Marketing is an umbrella category for the online processes and techniques marketers practice for lead generation. This includes marketing automation software that stores digital content and manages marketing campaigns to attract, nurture, and qualify leads.

Related Research

The Aragon Research Globe™ for Sales Engagement Platforms, 2017

Just as the Marketing Tech Stack grew and matured as marketers saw the need for more than just two technologies, today, enterprises need more than the standard Office Suite bundled with CRM—they need a robust set of sophisticated tools in an all-in-one platform in order to engage with savvy customers. As organizations require better insight into customers across the buyer journey, Marketing is increasingly playing an active role in selecting and funding Sales Engagement Platforms.

Related Webinars

The Aragon Research Top 10 Technology Trends for 2018

Technology is changing faster than ever. Today, Digital Transformation requires understanding how to leverage strategic technology trends and—due to Cloud—putting them to work fast. Watch this on-demand webinar to see Aragon’s top technology trends for 2018 that you need to consider for a competitive advantage.