Hot Vendors™ in Marketing Automation, 2018

Research Note

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Summary

Marketing automation (MA) is changing the game for enterprises that must vie for customers and enhance customer journeys for their prospects and clients.

Marketing automation platforms go far beyond standard email marketing practices. Marketing is shifting from siloed practices to integrated, tactical ones that create a seamless flow of information from customers to marketers and from marketers to sales representatives. Marketing automation platforms now offer the ability to track users, collect their data, and transform their behaviors and actions into data to customize workflows and integrate with key CRMs.

In this research note, Aragon identifies three Hot Vendors that are enhancing workflows and generating growth for enterprises that leverage these marketing automation offerings.

Identified Vendors: 

Act-On
ContactPigeon
GetResponse

 

Research Note Details

Topic: Marketing Automation (MA)
Issue: Who are the marketing automation providers and how will they evolve?
Research Note Number: 2018-41

Length: 9 pages
File Size: 21.6 MB
File Type: Portable Document Format (PDF)
Language: English
Publisher: Aragon Research
Author:

Aragon Analyst Nicole Speciale

Nicole Speciale, Associate Analyst